We’re in the midst of an online advertising revolution that makes the consumer the center of all we do—with creative tools to make ads that don’t just inform but inspire and dazzle, and measurement frameworks that go beyond clicks to drive real emotional...
Think Insights now includes research from 21 countries
Whether you’re a marketer in Milan or a planner in Pretoria, you can now get your hands on more Google research and tools to help you better understand your audience and how consumer behavior is changing. Our Think Insights website has just expanded...
Making the web work for major brands
In the 1950s, major brand marketers, like movie studios and consumer goods companies, embraced television, helping spark a multi-billion dollar industry—and the beginning of TV’s golden age. One reason these brands invested in TV was the emergence of...
Take a walk on the sell-side
In June, we announced that we are acquiring Admeld, a New York-based company that helps large publishers (also known as the “sell-side” by people, like me, who live and breathe display advertising) maximize their revenues from online advertising. We’re...
