How To Use Google Analytics

What is Google Analytics?

Google Analytics is an online tool that assists in collecting detailed data about website visitors. Once the Google analytics script is added to website source code, it is possible to track website traffic, traffic sources, as well as conversion rates and sales. Google Analytics is mainly designed to aid marketers and webmasters. As a basic service, it is available for free. The advanced version is available for some monthly fee. Advanced version provides many additional information than the basic version. Website owner must allow Google Analytics cookies in order to collect information.

How Google Analytics can help?

Google Analytics tool helps to track AdWords campaign and also to boost online marketing campaigns. Once a person has visits a website, Google analytics tool uses access logs to store visitors data on the server. The information is then analyzed in a particular way once it has been stored. Part of the information includes the time and date of visit, the browser type on the visitor’s end, and the operating system, just to mention a few.

Google Analytics tool has been applied to determine the number of visitors coming to a site. But this is just one feature that may not reveal what people do once they come to the site. Thus, it becomes necessary to track the pages they visit once they land on the website.

Online advertisements and marketing campaigns can be tracked through Google Analytics tool. Thanks to its ability to track visitor’s path through HTTP connections. People who know more about HTTP connections understand that it is simply a way through which computers communicate with each other.

Google Analytics can also help people calculate the following:

• Visit depth
• Bounce rates
• Repeat visitors
• Bounce rates
• Website loyalty, among other things
• Lead generation
• Sales

Google Analytics works for SEO because it is easy to use. It is possible to define a range of data when viewing statistics in different categories. Webmaster can navigate from general to more specific data on the tool. Google analytics also shows from where the visitors came from. Which also includes the Keywords they have used to find the site. This particular option is very important to rank higher in search engines for any particular keyword. However, the most important contribution of Google Analytics in Seo is to help website owners improve their marketing campaigns, advertisements and website visits by using statistics.

Google provides an improved version of Google Analytics tool, which can track even short activities on a particular website. It also loads faster. It is called Real time data. You can access visitors flow, number of visitors on site and many other useful data in real time using this new feature. It is possible to see where visitors are coming from, where they arrive and at what point they leave. Thus, by paying attention to each of the pages, webmaster can make necessary adjustments. This would result to more sales or conversion rates.

From the above discussion we can come to the conclusion that Google analytics has made the life of webmasters and marketers more easier. Read more information on Google Analytics here: http://en.wikipedia.org/wiki/Google_Analytics

Image Credit: SmartPhotoStock.

Author Bio:

Author Matthew Anton is a seo expert. He loves to write posts on how Google analytics can be used to track seo data.

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Five Things You Didn’t Know About Google+ for Business

Since its beginnings, Google+ has had the unfortunate label of being like a step child in the social media family. Social network titans like Facebook and Twitter have always been more popular in the past for individuals and businesses alike.

But for anyone with an online business who wants their presence made online, Google+ has actually become a necessity for online marketing.

So, if you are running a new business and are overlooking your Google+ account, it’s probably because you assume that little to no value can come of it. But that’s the furthest from the truth; Google+ can make a big difference in your overall Google rankings, as well how you engage your target customers.

1) Creating a business page can improve your search appearance:

Have you ever looked up a business you were curious in, and saw the large rich snippet image appearing to the right of the screen? This is all tied to how Google finds your business, which can be easily modified when you create a Places for Businesses page.

Google will favor your business when you have a well-established Google+ page (alongside a Places page)— allowing more accurate search results when people search for your business.

In Google’s eyes, trusted businesses will have their image icon appear within search results; making a good impression on anyone searching for you.

Give your target market the chance to read reviews of your business, and learn more about your products and services.

2) The +1 Button:

Ah yes, the mysterious “+1” button from Google. Believe it or not, it’s actually more straightforward than you think. Users clicking the +1 button, indirectly impact your business.

It’s doesn’t affect direct SEO; instead, it shows how users are likely to interact. Users are more likely to trust businesses who interact on Google+, and have a +1 business or product.

Having user-relevant content on Google+ will improve a business’ SEO rankings; attracting more clicks and +1 shares.

3) Google+ profiles are treated like regular sites:

According to a recent article in Social Media Today, Google doesn’t give special treatment to Google+ profiles; they are ranked with the same factors of any other website.

Individual Google+ pages even have their own PageRank. Providing some extra care to your Google+ profile (including your own interaction, links, as well as user interaction), could mean better rankings for your sites.

Find a way how to monitor employees Google+ interactions; evaluate your findings and plan a strategy to make the most of it.

4) Google Hangouts are more effective than you think:

Plenty of us have used live stream services for meetings and such through Skype and GoToMeeting. These help drive internal matters of your business, but have you thought about what you can do with Google+ Hangouts?

One of the most significant aspects of Hangouts is how you can live stream your sessions with the public, even if they aren’t involved with the Hangout. Take the opportunity to conduct a live interview, webinar — anything you want on camera for your target customers to view and understand.

Nothing beats letting your audience see the faces behind your project. The live streams can be viewed by an unlimited amount of people; so it’s a great tool.

5) Google+ has more users than you think:

Everyone likes to thumb their nose at Google+, believing “no one is on it”; but guess again. This past June, Google+ had more than half a billion active users, with numbers steadily growing.

If you’re looking to reach out to an audience beyond just Facebook and Twitter, it’s time to put Google+ in full gear.

Author Bio:

Andrea Fisher is a published journalist as well as a content writer for ADT Home Security. She has an English degree and political science minor from the University of North Carolina at Greensboro.

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How Can You Improve Your SEO Performance with Webmaster Tools

The best SEO company says that SEO experts should be familiar with different statistics that can help them enhance and optimize their strategies. One thing that can assist them in this regard is Webmaster Tools, a powerful set of tools especially meant for SEO specialists.

The greatest advantage of Webmaster Tools is that it allows you to view one or more sites from the Google angle.

It is necessary if you want a strong SEO impact. With the toolset, you can view your site in a way Google does. It gives you insights into the indexed pages of your site, the various links that are pointing to it, the most popular keywords etc.

Hence, a site that is active in Webmaster Tools has much better chances of being fully indexed and rank well as compared to the ones that are inactive in the toolset. You can also get other deeper insights from the tool set, which can be leveraged to get the best Search Engine Optimization benefits.

If you are not yet active in Google Webmaster Tools, let me tell you that it’s pretty simple. All you need to do is sign up for an account, login to the dashboard of Google Webmaster Tools and from there, add your website. You will then be asked to prove that the domain is yours. On the basis of your host, Google may offer to do the needful through an uncomplicated pop-up process that allows you to login and verify in a few steps.

The other options include getting a Google-provided meta tag to your homepage, followed by an HTML file upload to the root folder of your site, or confirming your ownership with the help of Google Analytics, if that is already installed in your website. It generally starts populating data within 24 to 48 hours.

Google Webmaster Tools Features:

The best SEO Company India says that once you are done with the site set up, its time to log in and make yourself familiar with the interface. The toolset, at its core, is all about metrics i.e. what’s getting indexed, linked and traffic.

The data you get should then be broken down in different ways to use it to formulate a plan regarding the steps you need to take to get your SEO campaign going.

The various Webmaster Tools metrics are:

Search queries:

It shows four metrics:

Impressions: It indicates the number of times a website is visited through a particular keyword. It, thus, helps you renew your web content with keywords of greater value.
Clicks: This shows the number of people who have taken action and clicked on your site in the search result.
CTR: This shows the number of users who have clicked on your website from the search results. If you find your number to be dissatisfactory, you can change your meta description to attract more traffic.
Middle position: This tells your exact rank for each keyword that you use. It helps you determine your performance and the impact you have on your traffic.

Keywords:

In order to understand how your keywords are performing, you need to click on the terms while being on the search query section. Studying the data for individual keywords informs you about the pages that are ranking for those keywords. This way, you not only understand your overall SEO achievements but also get to know about the different elements of your content campaign. 

Top Pages:

Within “Search Queries”, you get the opportunity to view “top pages”. This indicates content that gets the maximum number of impressions and clicks. It, thus, offers low hanging fruit opportunities you can easily capitalize on.

Page Level Strategy:

A site is structured in a way, so that each keyword points to a section of the website. Webmaster Tools enables you to identify ideal keywords for each of the sections. Once you get your keywords mapped, use them to rank tracking tool to find out extra data like competition and traffic.

Author statistics:

It allows you to tie in guest posts on other websites by linking to your Google + account. It can be easily accomplished by the “rel=author’ tag that is embedded as a link in particular write-ups. Your picture appears next to your content; and readers find it easier to read your other write-ups.

The best SEO company will always suggest you to use Google Webmaster Tools when developing an SEO strategy, as it offers you better opportunities and the perfect medium to determine the performance of your site.

Author Bio:

Sarmista Aun writes for a professional digital marketing company. She tries to guide all new online advertisers through her writings.

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4 Methods Of Increasing Your Blog’s Domain Authority

The day-to-day activity and lifestyle of people across the world have undergone major changes due to the several breakthroughs in technology that have taken place over time. Now, people have grown used to relying heavily on high-tech gadgets. These days, it is almost unthinkable to survive without using tools like internet, laptop, computers, tablets and mobiles phones. Computers and internet have especially become an indispensible part of people’s lives with answers to almost all questions that arise in the minds of people available there. Companies and business firms have also realized the need to take advantage of the internet and thus, e-commerce and online marketing have become an integral part of the marketing strategies of businesses. Website content writing is another essential part of online marketing which helps attract visitors.

It is extremely important to make sure that the company website is attractive for which the content that is written for it must be magnetic. It has to be short, crisp and precise. These days, blogging has become a major aspect of content writing for the generation of public interest in the various services and products offered by a company. There are lots of people who are into blogging. Many of them create blogs as a hobby while it is also used as a major tool for the promotion of businesses. Most companies have resorted to blogging and also acquire assistance from outsourcing companies so that the blogs are to the point and achieve the desired results.

Blogging is like an art and for the proper utilization of blogs to expand the business, there are certain rules to be followed so that traffic is built, domain authority of the blog is increased and customers are attracted. I have given here 4 useful and basic ways to increase your blog visibility which have been pretty useful for me. I am sure these will work for you as well.

1. Target and make a database of groups of audience who will be able to share your website with others. Remember internet is a boon for sharing information with just some clicks. Thus, if you can target a group who can be persuaded to share your website and blog to other users, there’s nothing like it. However, make sure that the website content writing of the blog is compelling and interesting enough for them to talk about it and share it. Then, the audience will share your blog and blog posts with different websites like social media sites, forums and even other blogs. For best results, target those people who are quite active on Twitter, Facebook and other such social media sites. This is also applicable for those people who have their own personal blogs.
2. Writing the blog itself is an extremely smart idea. The blog should be informative and interesting. I used to write press releases to discuss my products and highlight their advantages and usefulness. In fact, you can write articles on the benefits associated with specific products and even provide weekly or daily titbits, tips and other information. The blog should also be SEO-friendly and you can do this by utilising Search Engine Optimization. It is a hugely popular business strategy that drives huge traffic to websites. Full advantage of SEO services should be taken to develop a strong connection between blogging and online business.
3. Social media networking sites are extremely popular these days. Almost every other person, whether young or old, is hooked to this internet phenomenon. Take advantage of this and try to tap this huge crowd. Open a business account in these sites and attract these people to link them back to the main website or blog. Post meaningful comments on other forums and posts of people. Promote your blogs in the sites as advertisements; while promoting, you must make sure the account has useful information.
4. Remember, more the merrier; so your website should be submitted to multiple website directories and search engines like Google, Yahoo, CanLink, Rankin Directory and Buzzle. The target should be industry-specific ones as their primary subject matter will coincide with the subject matter of your website.

In website content writing, it is of primary importance to use titles that are keyword-rich as this will help maximise the rank of your listing. So happy blogging!

Image Credit: dan.

Author Bio:

Sarmista Aun is expertise in web content writing. She contributes excellent content on digital marketing.

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Blogging Tools For Keyword Research

When it comes to SEO optimization, one of the most valuable and important elements is the so-called keyword research. Search marketing field is often considered as very hazardous, since the competition is merciless and if you want to be up-to-date you are supposed to optimize your business blog or website constantly. Today, unlike the traditional way of advertising, SEO optimization has become something more than just attracting new visitors to your website and trying to sell your products. It is about attracting the right customers. This way you are able to target your clients and learn more about them. Keyword Research Tools give you this opportunity. You are able to respond to the constantly changing market conditions and offer products and services that the average web searcher is seeking. So here are some of the most useful keyword research tools.

Google Search box dropdown:

This is one of the most under-used keyword research tools. When you start typing, Google will show you the most common phrases that are currently popular with web searchers. In fact, this is what differentiates this tool from the other ones. Although it does not give you a specific information about the value of the particular keyword you are suggesting, it immediately gives you the data that's currently popular with users.

Keyword Spy:

This tool is one of the most comprehensive ones in our list, since it gives you plenty of useful information for free. Except for keywords, it offers a lot of additional data, suggests similar keywords and misspelling. And if you want to get even more information, you can get the paid version of the tool.

Bing Keyword Research Tool:

Although Google is the biggest and the most popular search engine, it is not the only one. Bing's most famous keyword research tool offers serving up suggestions, based on language, country and even region. This can be very useful for targeting your market and finding the right group of customers.

Word Tracker Keyword Questions:

This tool gives you the opportunity to see the questions that web searchers have asked using your keywords. This can be extremely useful when writing your website content since it gives you data about the type of information your potential visitors would like to learn more about. You can write articles that answer these questions. However, sometimes the suggestions, that this keyword research tool gives, are a bit messy. However, you will be able to get the essence.

Ubbersuggest:

If you want to get the suggestions from the Google search box, Ubersuggest is the best solution for you. It will go out and get these suggestions for you, giving you the opportunity to choose from image search, web search etc.

Yahoo Clues:

This tool allows you to get some specific information based on demographic researches, age etc. You can find out whether your services or products attract more women or men. Also, you will be able to understand the specific age group, interested in your products.

Keyword Research Tools are the basis of the entire SEO optimization of your website. They give you the chance to stand out from the competition and take advantage of the great marketing opportunities that Internet advertising gives you.

Author Bio:

Rose Finchley is passionate freelance blogger and writer. She works as a manager of Top Domestic Cleaners and she loves her job because she learn new things everyday. In her spare time she loves to take long walks.

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On-Site Optimization Checklist: Driving Traffic To Your Website

If you are in need of increasing traffic to your website and improve your ranking then on-site optimization checklist will definitely help you out. The main theme of making a website is to meet your necessary business goals so for that it is very important to make each and every web page to be search engine friendly.

For optimizing your website it is necessary to include your targeted keywords on every webpage. But you should be aware that you should not stuff the keywords and make them look like it occurs naturally. If you are trying to get better ranking with more number of keywords, then it is better to split your content into different web pages as it helps in creating page focus.

If the keywords which you chosen got clicked and if your website got indexed on the first page of the search engine then don’t do anything and remain the page as such. But try to update your resources or content constantly that is relevant to your niche. Always try to create content that are eye-catchy to the audience so that it gets loved by search engine naturally.

Now, let’s see some tips that make your web page to get optimized perfectly. All the factors together will definitely make improvements in your search engine ranking. Following are few checklists which I have come across while doing SEO services to my own website. I would like to discuss few with you,

Checklists for web page content:

• Target your keywords on the title of every page.
• Also try to target keywords on the sub headings of the page.
• Keep the targeted audience in your mind while choosing keywords.
• Make your content simple and attractive for a minimum of 500 words that should be fresh and rich in quality.
• Don’t stuff keywords onto the content, it may be considered as spammy. Make your keyword density to be from 3-10 times that of your page content.
• Be sure to check for grammatical or spelling mistakes since it may make your site degraded from the quality of page and search ranking.
• Incorporate your webpage with attractive images and simple graphics as it helps gaining better search results.
• Provide social media buttons so that visitors will like to share your stuff elsewhere that makes you get more popular.
• Include the links of your social media profiles, user reviews and the best comments. It helps in making your page to be active always and the communication medium through social media will surely help you in scoring higher ranking.

Checklist for out-of-sight factors:

• Include your best keyword on the URL of your webpage.
• Make sure to provide a unique title tag that contains of maximum 70 characters.
• Nowadays search engine is not considering much about meta tags and descriptions but it is the one that appears on the search results on the search engine that makes the visitors to click on your link.
• So, provide good and attractive content on meta tags that is perfectly relevant to your business.
• Also provide targeted keywords for the image alt text.
• Make your website to gain links and resources that is related to your niche.

Final thoughts:

That’s all about the on-site checklists. Yet there are several other things to be taken care for optimizing your website but these are the top things that are to be cared first. I hope these will result in better optimization of your web pages leading to a better search engine ranking.

Author Bio:

Amy Jasmine is an SEO professional who is also a web enthusiast. She’s also writes content for renowned internet marketing company. Apart from that she loves blogging and crazy on surfing for innovative and exciting stuff about SEO.

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Types Of Backlinks That Google Hate

Nowadays, No one in this world would exist without knowing Google. Today, everyone make use of the search engine to fulfill their needs. Every SEO services are running behind it to know its latest updates in order to make the website available on the top of the search engine as the Google often update its link schemes in order to stop the spam. The peoples who know well about the SEO would have known about backlinks which plays the major role in making the website fly high in Google. The most important thing that should be marked in SEO is “SEO tactics will always get re-energized”, so some of the link building techniques must be updated often in order to build the links in the way that Google recommends. Below is the list of backlinks that Google hates from a website,

Get avoided from paid links:

Backlinks should be obtained naturally; it should not be attained by buying or selling the links in order to share the page rank as this provides the great chance to cause negative result for the website’s in search results.

Don’t prefer too much link exchanges:

Exchanging links with other websites is a common thing that most of the SEO services follow. If the cross links are excessive, then Google might think the backlinks as unnatural and may even make your website to be penalized while updates.

No bulk guest posts:

Alright, getting links through guest posting is a perfect white hat technique, but just keep in mind, don’t do too much guest posts. Try to contribute your articles, if it is in high quality.

Avoid automated services:

Don’t make use of the tools and services that provide hundreds of backlinks at a time, always remember automated works may sometimes provide error and in result may make your website to be banned from search engine.

No follow attribute for text ads:

If you are interested or tend to avail text ads on other websites, make sure it is in rel=nofollow attribute, as if it is available as other types of attributes, Google may consider it as unnatural backlink. Be sure, as it might later generate penalty for your website.

Avoid optimizing the keyword as an anchor text:

Don’t optimize your direct keyword using anchor texts as it might insist the Google’s spam algorithm to look at your website.

Don’t build links in low quality sites:

Avoid building links in low quality directory and bookmarking sites as these links will not help greatly in improving Google’s ranking.

Get rid from forum signatures:

Most of the forums make use of the tools that automatically generate signature links to the website. Avoid these kinds of links as these are considered as artificial links.

These are some of the strategies that you need to consider while building backlinks to a website. Always keep track of latest techniques in order to use ethical tactics that pumps the website to the top in search engine result page.

Image Credit: Stuart Miles.

Author Bio:

Layla Poppins is a professional content writer in Edinburgh SEO services. She is very much interested in ghostwriting, web content, EBooks and SEO articles. Writing content is not simply her job, it’s her craze and she breathes for it!

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The Most Important Domain Factors That Determine Your Website Ranking In Search Engines

One of the most important things you need to do before you start the Search Engine Optimization (SEO) of your website is to understand and implement the domain factors that are associated with your website ranking in search engines. Without understanding them the search engine optimization process may not give the desired results and will become more of an attempt to shoot in the dark. Of course, the algorithm of Google used for ranking the websites is kept in secret, and yet the experience and opinion of many SEO specialists lead to discovering some relations between what your website is and what its ranking is taking into account certain keywords.

The factors that determine your website ranking in search engines can be divided in two categories – the ones related to the domain of your website and the ones related to the pages of your website.

Domain factors that determine your website ranking in search engines:

1) Using keywords in the domain name:

This factor is associated with the influence that keywords used in your domain name have in order to get a better ranking. There are different options:

1. the keyword is used in the domain name (it is also important if the keyword is in the beginning, in the middle or in the end of your domain name);
2. the keyword equals to the domain name;
3. the keyword is used in the subdomain name;
4. the keyword is used as an expansion of the domain;
5. the keyword is used as a mixture of a domain name and domain expansion.

2) Using some hyperlinks and their authority (influence) over the ranking of your website in search engines:

The evaluation of this criteria includes the number of hyperlinks and their quality that point to your website domain. It is important for you to know that all links associated with your domain are taken into account. This factor includes several points:

1. the amount of unique domains containing hyperlinks to your website (with an exact or partial anchor text);
2. the authority (importance) of the domain (i.e. pagerank, mozrank, etc.);
3. the amount of unique URLs to your website (dofollow and nofollow);
4. if the theme of your website coincides with the themes of the websites you are creating links to;
5. the amount of unique c-blocks of IP addresses, which link to your website;
6. the variety of link types that point to your domain (for example forums, blogs, news websites);
7. are there any links from reputable websites.

Some recent studies about the amount of dofollow links have proved that if a website has only a few nofollow link compared to the number of dofollow links it will probably achieve the exact opposite of a good ranking. Some SEO specialists say that Google actually finds it unnatural if a certain website has more dofollow than nofollow links.

3) Onpage domain factors that are not associated with your keyword:

There are also some other factors apart from keyword density and links that are important for the ranking of your website in search engines. Some of them are:

1. domain name properties (the number of the letters, hyphens, etc); 
2. uniqueness of the website content; 
3. website updates; 
4. bounce rate of the website; 
5. summarized CTR evaluation from search engine results page (SERP); 
6. domain registration date; 
7. response speed of the domain; 
8. the number of found 404 pages; 
9. the quality of the other webstites located on the same C-block (this is the IP address of the host server); 
10. time remaining until domain expire date.

The conclusion of most SEO specialists is that the length of your domain name is one of the key factors of your website ranking in search engines. In addition, it is better if you don't use any hyphens or digits in your domain name. Moreover, you must have in mind that the domains expiring in less than a year, get reduced scanning by Google and the indexing speed decreases significantly. The speed and the unique content of your website is also not to be underestimated.

4) Brand domain level:

This factor includes the elements of the domain that show its brand qualities. Some of them are:

1. searches of the brand/domain;
2. presence of the domain in news websites and social networks;
3. presence of the domain in Wikipedia;
4. presence of the website in Google places;
5. official Facebook page of the website;
6. official Twitter page of the website;
7. official LinkedIn page of the website.

It is considered that the amount of shares and references of the domain in news websites and social media websites has a positive influence on its ranking in search engines. In addition, these shares and references lead to increasing of the website's traffic, which is also taken into account when it comes to website ranking.

Author Bio:

Rose Finchley' big love is technology and new gadgets. She currently works a part time job at http://www.binarytribune.com/japan-binary-options-brokers and she is really happy because she has enough time to write new articles about technology.

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Tips on On-Page Optimization For Your Website/Blog

In the competitive digital world of websites, competing for the first page of Google is now at the top of everyone’s agenda.

On-page optimization for your website is vital from day one to ensure that your website is up to Google’s standards even if you are not considering investing in an SEO agency to help you.

Creative marketing agency Reflect Digital, have created an easy to follow infographic to assist you with your on-page optimsation.

Right click the infographic below and open it in new tab for better view!

Infographic designed and created by Reflect Digital.

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Tips On How To Make Your Online Business Succeed

Today, with the prevalence of the internet, most businesses are conducted online. Merchants feel that the internet is the place to advertise and sell their products. To be successful in this venture, one must know what the tastes of the customers are. They must also present their products in the most appealing way that will undoubtedly steal the online customer's attention!

Well Coded Website:

The first thing that one must have is a website that is well coded. It must look professional so that the customers can feel that you are a credible merchant. If you are to include images of the products you are selling, ensure that they are catchy. Gloomy and ill-formatted images will only lose your customers. You therefore need to obtain a good graphic design program to help you as you format and enhance your product images. If you use online money transfers, pick a secure server for these transfers.

Better SEO:

Your clients are likely to use some search engines and never use others. You therefore need to know them. When you analyse the search engine they mostly use, optimize it. Use SEO Techniques to make your website rank higher. Research shows that most online customers only click on the first five websites which appear on the first page of a search engine. Investing in SEO is therefore important. If you do not know how to use SEO, ask an expert to do it for you.

ppc Advertising:

Apart from SEO, you could use the "pay per click"(ppc) advertising feature. Once you pay for this, your website will be appearing higher on the serps once customers type keywords connected to your products. This will of course increase the likelihood that they will read the content on your website and hopefully buy your products.

Using Social Media:

Today, Social Media Sites pride themselves in having a huge number of people visiting them. You could use them to create an awareness of your website and product. You could for example create a social media page which talks about your products. You can include captivating images of your products in the posts that you make on the page.

Affiliate Programs:

Many online merchants think that investing in affiliate programs is a waste of money. The truth however is that it is not. Affiliate programs help create awareness of what you sell. The miniature commission you pay to webmasters who add your product adverts is virtually nothing as compared to what you get and the awareness it creates.

Blogging:

Good online merchants know how important blogs are. Blogs are informative and converse in a friendly way to your customers about your products. In your blog, you do not need the content to be written in a professional tone. You should use it to interact with your customers. Give them important information about your products. Resist the temptation to be promotional and just inform them.

Monitoring Your Customers:

Website and blog monitoring tools have proved invaluable to online merchants. With a good website monitoring tool, you get informative statistics of the traffic generated by your website. You can also analyse what your customers like about your website. These tools also show you which pages your customers are visiting on your website. With this information, you are able to enhance how you describe your products. You will also get to know the best advertising tool to use.

Image Credit: Cooldesign.

Author Bio:

Katie Day, blogger who researchers and talks about how to make your online business succeed for Integrity SEO.

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Why Technology Niche Is The Best For Blogging?

Importance Of Blogs:

When you start blogging you need the best niche so that you will be able to get ahead of other bloggers. Technology based blogs are the best way to get noticed and every day new developments are occurring in technology. So, you will get enough ideas to do the blog in an attractive way .If you want to have a successful online business, you can depend on blogging based on this niche. Since there are different varieties of technology to choose from, it is easy to create blogs about them. In this modern world people are attracted to technology and electronic gadgets more than any other niche. So, opting for the technology niche for blogging is a good decision.

Examples Of Technology Niche Blogs:

This niche can include blogs about news of,

• Information technology.
• Updates on the technology.
• How to guides of various gadgets like iPhone and androids.
• Latest breakthrough in technology.
• Windows and MAC news.
• Opinion about different technology.

Many people feel that having technology niche blogs provide some excitement after their working hours and makes them engaged. You should keep track of the happenings in the technology field and you should be able to express it in a simple and understandable language to the people visiting your blog site. If you make sure that you update the technology blog site at regular intervals, there will be regular visitors to your site. This will help in your business.

It Is Easy To Start Technology Blogs:

Starting a technology blog and get it running is not a major task. What you have to do is to have a blog account created using either WordPress or any other convenient free modules used for blogging purpose. If possible you can add new blogs daily or you can opt for adding new ones once in a week. Updating the blog is necessary to have a high ranking and to compete with other sites. If you are interested in technology, writing about technology is only a child’s play.

Readily Available Information:

It is very easy to get information about any form of new technology. There will be news about the latest iphones, androids or about what the latest gadget is used by a celebrity etc. you can also write about your experience and how you made money using the latest available technology. You can also write about the general advances made in the field of various types of technology. However it is better to limit the niche to certain groups, if you want to make money. So, consider writing a blog about technology which interests people. You will be able to make good money using the technology niche blogs. You will be able to reap benefits from the technology blogs if you restrict the subject to those in which you can easily incorporate the keywords which will bring more visitors to your site. If you provide new and interesting information, people will definitely visit your site to know more about the latest developments in technology.

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The Changing Face of Blogging

Do you know where the terms "blog" and "blogging" actually originate? They are words that are the result of a condensed term - "web log". Put them together and you find the origin of blogs. When people first started blogging it was far different from what we see today, and most were not all that interested in doing much more than expressing an opinion. This quickly transitioned into project based blogs, such as the famous "Julie and Julia" blog in which a woman shared her experiences when trying to recreate all of the recipes in a single cookbook by Julia Childs.

The ability to monetize blogs was quickly discovered and today, people blog as a business, to sell things, promote ideas, earn a small stream of income, and to even do their online marketing and SEO work.

This tells us that a lot has changed about blogs, but one thing has been fairly consistent throughout the entire time period - and that is that WordPress has always been a very reliable platform for bloggers. Today, a blogger can sue WordPress and one of the many amazing WordPress templates to create a blog of any kind, and with any purpose.

Further Evolutionary Processes:

What most people do not realize when they make the choice to go with WordPress is that their site or blog is going to be "optimized" almost immediately. This is because WordPress doesn't demand that a blogger know anything about coding and HTML. Instead, most will fill in the forms used to populate the content on the blog.

If that last sentence was a bit too heavy on the "techno speak", let's rephrase it - WordPress is designed to be used as a sort of "fill in the blanks" product. You develop the blog or site by entering in text in areas designated has headings, subheadings, titles, text, and more (this fills or populates the screen with the data you want to share with the world). It even asks you to put titles and descriptions for things like videos or images - even though these things do not actually appear on the site.

Why is this required? WordPress, as indicated, is optimized. When you have a high tech website with lots of images and videos, it can actually cause that site or page to do badly in search engines because the "crawlers" don't know how to deal with the content. When there is text that describes the content, and uses well-chosen keywords to do so, it helps the site to appear higher and higher in search engines.

A Contemporary Example:

Consider the food based blog of the gluten free baker. This woman has a very image heavy website with lots of step by step instructions. This is not really a good way to get higher search engine results, but here WordPress theme allows her to enter descriptions for the images, titles, and more. This ensures that the search engines find and index the terms that will help this blog to go higher and higher in related search engine results.

Because this writer wants to monetize her site by linking to products related to her recipes and topics, it is imperative that people looking for things like gluten free foods and baking suppliers find this blog quickly in their search. Using WordPress really ensures that this blog does not get lost in the massive number of similar sites and blogs, and because the owner of the blog updates content on a weekly basis, and also uses social media to obtain inbound links (such as when someone shares a post on Facebook), the results are impressive.

All WordPress users can expect this sort of easy optimization and integration, and can turn to it for any kind of blogging message.

Author Bio:

Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.

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How To Optimize Your WordPress Blog For Speed?

There are over 60million websites currently using the WordPress platform and content management system (CMS). This number includes sites hosted on the actual WordPress site, as well as those that use external web hosting but continue to use the WordPress CMS.

Despite there being hundreds of custom WordPress themes, plug-ins, applications, and various other features that users can take advantage of to make their site unique, the fact remains that most of the time, it is extremely easy to tell if as site is a WordPress site or not. If it is, then there is nothing wrong with that. However, all site owners, not just WordPress customers, are always looking to have the quickest, best performing site possible.

The Power of Speed:

Various pieces of research suggest that three seconds is how long your site and its pages should be taking to load. Given that different research has shown top sites like Amazon and eBay to fall well outside that, we’ll take that with a pinch of salt. At the same time, you have to know that big brands are going to be given more slack by browsers. If your small business WordPress site is slow, there’ll be no sympathy.

Here are some tips for speeding it up.

Look at Your Server:

Is your site on a U.S. based server, but you’re actually targeting browsers in the UK? If so, you’re experiencing a familiar problem, one that is slowing down your site and undermining your objectives massively.

Ensure your server is based where the majority of your customers are, so that they’re getting the experience they should be whenever they head to your site.

Compress All Images:

Some guides such as this one are saying, “Remove your images,” but where would the sense in that be when web design is focused on visuals more than ever?

If you’re using your website for blogging, images will make it more engaging and attractive, too.

The answer is simple: keep the images, but compress them, before you upload them. You do this because even if your site automatically reduces the actual size, the file size remains the same. Image Optimizer is a great tool for doing this, and can reduce file size by up to 80%.

Minify:

Using Minify in addition to compressing images yourself will make your site even quicker, as it streamlines everything so your server can load it quicker.

A note of caution, however; don’t believe that, because you’re using Minify, that it is okay to load up your site with heavy functions and applications. All that will do is give back the performance gains you’ve earned, and possibly make your site even more of an ordeal for browsers. Rather than seeing Minify as an opportunity to make your site more complex, see it as your chance to make a simple site even better.

Take Advantage of the Cache:

You’ll need to use a WordPress caching plug-in for this feature, but it’ll take a significant chunk of time off your page loading times. Caching works by storing your data externally, so that repeat users can get data from there rather than having to put pressure on your server each time they land on your site. If you have static web content, this will massively reduce loading times of pages, and your servers’ workload, as browsers will just get the same data repeatedly from the cache.

The Big Impact:

If you put all of these ideas into practice together, you can expect to see an improvement in page loading times of up to 65%. In a world where time really is money and people want data immediately, can you afford not to be doing more to get your important information in front of your customers’ eyes quicker?

Author Bio:

Robert McKinley is a technology expert who regularly blogs on the impact a VPS host can have on website speeds in comparison to a shared hosting platform. Robert also specializes in areas associated with CMS-based websites, taking a particular interest in WordPress and Joomla.

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5 Strategies To Fight Anonymous DDoS Attacks

Img.Credit:chanpipat

There are lots of ways to protect your site against spammers and other folks who generally do not do nice things online. You are not safe online, and you should remember it all the time. However, if you can protect yourself against spammers, often you’re helpless when your site is under DDoS attack. By the way, do not feel guilty for not being able to protect it. Such companies as eBay or the US government sites used to be victims of hackers and they were also helpless for some time, although they had enough money and resources to hire the best engineers to deal with the attacks.

Of course, you have to bear in mind that DDoS attacks can be so big and intense that you will need much resources to stop them. If 200k computers are trying to connect to your site all at once, there is no hardware and software that can handle it. Yet, there are a few little secrets that will help you fight anonymous DDoS attacks.

1.) There are no invulnerable sites:

In fact, if you think that only government sites are hit by Anonymous group, you are mistaken. Sure, they target mostly government sites of countries they don’t like. However, recently sites of New Zealand government were hit. Can you say anything controversial about New Zealand? So, your site might well be a target for such attacks. Be prepared for the worst.

2.) DDoS attacks are better to stop at the initial stages:

As a rule, site owners do not do much at first. They just wait for the site to go down and then start complaining. What you should do is to implement the best practices in the industry to protect your site, network, any additional services, such as DNS. Don’t wait until hackers destroy your site.

3.) Identify the bottleneck of the attack:

There should be a part of your network which is most vulnerable. Hackers use it to assault your site. These weak areas may include a firewall, a server, an Internet pipeline, a security system, a load balancer or a SQL server. Any of these elements of your network can be vulnerable to attacks. So, identification of where the attack comes from will certainly help you ‘stand and fight’. Some experts recommend slowhttptest tool to stop DDoS attacks. You can also configure your server to allow only 1k requests at once.

4.) Monitor your network:

Yes, you have to see what’s happening in your network, especially if your site is a part of a large corporate network. Sometimes, you may just block your network to be access from the Internet and analyze the attack. Sure, this is not the best solution, but this will give you a few extra hours to handle the attack.

5.) Cooperate with your ISP and a hosting company:

Yes, this is the best decision to make. Call your ISP, and make sure they are aware of the problem. Reliable ISPs and hosting providers have enough resources to deal with DDoS attacks, of course, if they are not too big. It is fair to say that if your site has become a target for Anonymous you will have problems.

Author Bio:

Aleksey is an independent consultant in matters of the Internet security and data protection. He personally oversees a dozen of sites for small and mid sized companies, as well as cooperates with such services as http://www.vistnet.com.

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How to Find a Reliable Web Hosting Partner [Infographic]

Your website or blog is as good as the webhost that powers it. A web host is as important to your blog/website as an engine is for a vehicle. It usually is the factor that dictates whether your website can offer a predominantly positive or a lousy user experience. And if we’re not careful, we might fall for those web hosting companies that are only good at doing marketing stunts, but doesn’t focus on their service’s dependability at all. I’ll admit that in the beginning, I too fell victim to those hosts that offer domains for less than $5 a month. Over time though, I have smartened up. I finally realized that the errors and the frequency of slow loading time they’re causing my site is losing far more money than I’m saving.

If you’re currently on that dilemma, where you’re just starting to see how badly you’re mistaken in your selection. Then you have to add ‘seamless transition’ as one of the benefits of the web hosting company you’re going to switch to. On this infographic, you should consider other important factors you should be looking for in a web host.

Author Bio:

Daniel A. Schultz love writing blogs, stories, poems and reading as well as collecting quotes & inspirational stuffs. He currently makes a living as an affiliate marketer where he spends most of his day telling people what is Amway review.

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Truth Behind Unlimited Hosting [Infographic]

Before we seek the truths behind unlimited web hosting, we first need to get something out of the way. We need to point out an obvious fact that there really isn’t anything on this earth that deserves the tag “unlimited” other than the insatiable desire of humankind to consume more. The gist of every argument that we would bump into while on the topic of unlimited web hosting is that everything – including information, consumes resources. For all the promises these hosting companies make, their data centers are being powered by engineers, innovators and not to mention are power hogs.

Armed with these arguments, it’s why we’ve set out to discover the obscure facts that web hosting companies often likes to keep to themselves. We’ve done the hard work so you don’t have to. We’ve scoured those puny imprints; those fonts not ordinarily used unless you’re severely lacking space or you do not want people to catch it at first glance. On this infographic, the visualization of our efforts can be seen.

Author Bio:

Albert E. Lewis is an online entrepreneur. He also believes firmly in giving back to the community and the world at large. Hence, he feels it is his duty to tell everyone within his circle about the Lyoness cashback program and the opportunities that lies with it.

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How to Attract More Visitors to Your Blog

Blogging has become a modern way of making some extra income over the internet. Due to more blogs coming up, competition among bloggers goes up such that a blogger who can attract the highest number of visitors is in better chances of earning more. Thus, there is need to learn how to attract more visitors to your blog. This can be done by following these tips:

Quality blogs:

In order to attract more visitors, you need to write creative blogs that will keep visitors coming back to read more of your blogs. The blogs should be of quality content such that the information is informative to the readers and is written with correct grammar. For instance, poor quality content in blogs will fail to attract visitors. Once a visitor finds poor content that is not informative in your blog, chances are that the visitor may never visit your blog again. Thus, the better the quality of your blogs, the more the visitors it can attract.

Post content often:

To ensure that you get more visitors, it is of uttermost importance to regularly post high quality content. Once a visitor reads a particular article, chances are that he or she will not read it again and again. Thus, it is advisable to post more content such that visitors will keep on visiting your blog for more. This also enhances chances of your blogs appearing in search engine results.

Submitting blogs to search engines:

Another important way of attracting more visitors is by submitting links of your blogs to major search engines. For instance, Google and Yahoo offer submission capabilities so that your content can be included in search results whenever visitors visit search engines. In such instances, you should ensure that you write content that features search engine optimization such that there can be better chances of your content ranking higher in search results of search engines.

Learn more on Getting more visitors to your blog through Google, from our article: How To Get On Top Of Google!

Comments:

You should ensure that you allow comments in your blogs so as visitors can leave some feedback or comment about your blog. Once a comment is left, you should ensure that you respond to it so as to ensure that the visitor notes you value his or her comment. This can lead to more visits and discussions whereby such visitors can be your royal blog visitors.

Moreover, you should comment on other blogs and leave links to your blogs in the comments you make. This ensures that there are more chances of gaining more visitors, just like in the case of attracting more YouTube views. You should ensure that you leave comments on other blogs that are meaningful and not spamming other blogs with links. Better quality comments, not just a link, would increase chances of attracting more visitors to your blog.

Social media:

You should also ensure that you utilize the power of social media such that you can leave comments on pages with links to your blogs. You can also create pages on social media that markets your blogs and this can offer better chances of attracting more visitors to your blogs.

With such tips on mind, attracting more visitors to your content on blogs will be easier.

Author Bio:

Roman is an experienced social media marketer who runs his own company. He is interested in YouTube marketing and blogging particularly on internet marketing.

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What The Changes In Google Panda Mean For Your Website

Google is always going through some changes. The fact is that most of the changes do not mean that much to the average website. They are made simply to fine tune the search engine in the way it is providing the most useful results to the people using the site. Of course, the latest changes in Google Panda have meant a lot more to different websites.

It is the reason why it is important to get the best help in understanding the changes and making the necessary changes to your site so you are getting the best results.

With more than 24 updates to Google Panda so far, you will need the help of the experts in a London SEO agency to navigate the best way to keep up. You will also need to make sure that you are investing in the right kind of link building.

Additionally, you will need to make sure that you are able to use the Google online tools correctly so that you are getting the results you are looking for even with the changes to Panda. This will allow you to have the most successful website for your money.

Hiring the Right London SEO Agency

The London SEO agency understands all of the updates to Google Panda. They make it their business to stay up with all of the latest updates so that they will be able to provide the kind of assistance you need to have the most successful website.

They can provide the assistance necessary to make sure that you are have the right content on site and off site so that you are getting the kind of traffic that your site needs.

Proper Link Building for Your Site

One of the biggest things that Panda was created to prevent was the trend of mass link building. Websites were literally creating hundreds of new links to their sites every day in mass marketing schemes. This took advantage of the search engine algorithms that looked past unnatural link building and ranked simply based on the number of links that were dedicated to the website itself.

Today, it is necessary to make sure that only natural links are being produced in a manner that will not attract the attention of Panda.

Proper Usage of Google Online Tools

Google online tools help you to create the best site for more traffic. You can use these tools to make sure you do not have any unnatural links leading back to your site. If there are, you will be able to identify what they are and eliminate them. Make sure you are using these tools often so that you are able to stay in line with the requirements from Google Panda and you will be able to get the best results from your site.

As you are following this advice, you will realize that Google Panda is not such a scary thing after all. It is actually something that can be effectively used in more ways than you more than likely thought before. Your website will become profitable while others slowly fade away from the picture of your respective industry.

Author Bio:

This article was written by Glenn. Glenn has been a content writer for a number of years and has enjoyed personally working for a London SEO agency himself. He also enjoys writing about such topics as relationships, finance, business development and SEO marketing.

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