Thanksgiving gone Google

Thanksgiving is about sharing, giving thanks and connecting with family and friends. Yet, all too often we get caught up in the holiday rat race—the mad dash to the airport, the supermarket, the mall—and forget to take time out to enjoy the holiday.

To kick off the holidays this year, we wanted to crank up the fun and tone down the stress. So we did a little planning for you and created a one-stop-Google-shop to get you through the week.

Cooking
With tools like recipe search and YouTube cooking videos that show you the right (and wrong) ways to carve a deep-fried turkey, Google can help you master your Thanksgiving meal with lots of laughs along the way. You can also join members of the Google+ cooking community for cooking lessons over live hangouts. Learn how to make new dishes like pumpkin brulee for the sweet tooths at the table or mix things up this year with a vegan-friendly feast.

Connecting
Though we can’t control the skies and guarantee a turbulence-free flight home, we can help minimize the time you spend waiting around, with real-time flight updates. Download the Google Search App to get flight updates on the go. And don’t forget to download TV shows, music and more from Google Play to stay entertained on board.

Of course, for those of you who couldn’t make it home this year, you can still get everyone together with Google+ Hangouts. Try scheduling a hangout to video chat with up to nine people you’d otherwise miss this holiday.

Sports
Whether you’re rooting for the Cowboys or the Jets, Texans or the Patriots, we can help you stay on top of all the scores and stats. If you’re on the run, ask for real time scores or game details using Voice Search on the Google Search App.

Shopping
This year Black Friday starts on Thursday, with Wal-Mart, Target and Toys R Us all kicking off sales on Thanksgiving night. To help you get a head start on the deal-seekers, try our new shortlists, a super-simple alternative to sharing lists of links or bookmarks, as well as 360-degree imagery for many of the season’s hottest toys on Google Shopping. For those of you brave enough to face the masses at the store, use indoor Google Maps to get in and get out of the mall fast.

By putting all your favorite Google features in one place, we hope we can help make things just a little bit easier this Thanksgiving—giving you more time to make memories with those who matter most and enjoy every last bite of that much deserved pumpkin pie. Visit our Thanksgiving hub to get started.

Posted by Carolyn Witte, Search Marketing Team

Read more

Deck the halls with tools for shopping

I love shopping for gifts for my family and friends, but it’s not always easy. Fortunately, the Google Shopping team has built several new tools to help you (and me!) get an early and stress-free start on holiday shopping.

Explore products in 360-degree detail on Google Shopping
Having trouble imagining what a toy actually looks like from the online picture? Now, when searching for a subset of toys on Google Shopping, you can see 360-degree photos of the products. These interactive images bring the in-store feeling of holding and touching a product to your online browsing.

Look for the “3D” swivel icon on the product image to see a toy in 360-degree view, on HTML5 enabled browsers. We’ve also put together a Holiday Toy Collection featuring this enhanced imagery—explore the collection on this site. 360-degree imagery is coming for other types of products soon.

If you’re a retailer or manufacturer interested in displaying these rich images of your products on Google Shopping, please fill out this form.

Use Shortlists to stay organized and collaborate with friends
New in Google Shopping, Shortlists make it easier to research products and plan purchases with friends and family. Instead of using bookmarked websites and docs containing long lists of URLs, or back-and-forth emails with friends, you can now consolidate all your shopping research in one place. With Shortlists, you can easily:

• Keep track of products you like from Google Shopping and across the web
• View product photos, prices and specs side by side
• Share your Shortlist with friends, who can add their own ideas

Create a Shortlist by visiting google.com/shopping/shortlists or clicking the “Add to Shortlist” button as you browse products on Google Shopping.



Discover great deals and store promotions on Google Shopping
To help you make the most of your holiday budget, Google Shopping now shows discounts or promotions on the products you're viewing. If discounts or promotions are available, you can click on the link and visit the retailer’s site to redeem the offer.

That’s not all...a few more new Google Shopping features
Here are a few of the other tools we’ve created to make your holiday shopping a little easier:

• Not sure you’ve found the perfect gift? Read reviews from people you know and write your own product reviews on Google Shopping.
• Found an item that’s almost perfect but not quite? Now you can view “visually similar” results for even more types of products and categories, including jewelry, coats, handbags and more.
• Buying an important gift? Look for the Google Trusted Store logo as you shop. It indicates a store ships quickly and delivers excellent customer service.
• Shopping on the go? Browse for gift ideas, find local sales and research products with the new and improved Google Shopper 3.0, currently available for Android.
• Still need some inspiration? Browse holiday catalogs from the top retailers directly on Google Shopping.

Happy holiday shopping!

Posted by Vineet Buch, Group Product Manager, Google Shopping

Read more

Connecting shoppers and great stores online

Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.

We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.

Helping shoppers choose stores they can trust
When shopping online, you may come across the Google Trusted Store badge. Hover over it and you’ll see a “report card” which shows “grades” for that merchant’s shipping and service, including more precise metrics about what the grades mean.

The Google Trusted Store badge and report card

This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.

Helping merchants demonstrate their excellence and earn new business
Google Trusted Stores helps online stores attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites. Soon the badge will also appear on Google.com ads and in Google Shopping results.

Google Trusted Store badge on AdWords

Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.

Google Trusted Stores is entirely free, both for shoppers and for online stores. We’re still testing the most helpful ways to display Trusted Stores information to shoppers, so you may see different versions, or none at all, while we conduct experiments. If you’re a merchant and would like to participate in the Google Trusted Stores program, please apply.

Posted by Tom Fallows, Group Product Manager, Google Shopping

*Increased sales percentages are based on a combination of uplift in conversion and average order size.

Read more

Five tips for stress-free holiday shopping

Today, on Cyber Monday—the biggest online shopping day of the year—digi-savvy shoppers will take to the web to get ahead on their holiday shopping. You’ve managed to avoid the Black Friday crowds, but are your online shopping skills up to snuff? Just in the nick of time, here are five tips on how to use Google tools to save time and money this holiday shopping season.

Tip #1. Avoid the lines and parking nightmares—shop from your couch with Google Catalogs
Today we’re announcing a version of Google Catalogs for Android tablets, available for free in Android Market. Now shoppers can browse Google Catalogs on both iOS and Android tablets. With over 125 of your favorite brands and 400 issues across a myriad of categories, Google Catalogs puts all your favorite print catalogs right at your fingertips. You’ll find pages of gift and decorating ideas and get a head start on your holiday shopping list.

Browse Pottery Barn’s Christmas 2011 catalog on Google Catalogs - now available for Android tablets.

Tip #2. Let Google Product Search do your research for you
With so many brands, models and features to choose from, sometimes finding the perfect gift—especially when it comes to electronics and gadgets—can be overwhelming. Google Product Search gives you detailed product information, reviews and price comparisons for all the gifts on your list.

We recently launched a new comparison feature for electronics that lets you quickly see how a particular product stacks up against other similar models and brands. For example, on the Nikon D3100 product page, you can now see—at a glance—feature comparisons between the D3100 and other Nikon models as well as cameras from other brands. Read more about other recent Product Search updates on the Google Commerce blog.

A quick comparison shows the differences in resolution and other camera features.

Tip #3. Bring Google Shopper along as your mobile shopping assistant
Have you ever found yourself standing in a store, trying to decide between, say, two blenders, and wishing you could consult an expert? Google Shopper can help. Wherever you are, this free mobile app for Android and iPhone lets you scan a barcode or search by voice or text to get detailed product information, read reviews and compare prices online and at local stores. You can also use Google Shopper to see if a product is in stock nearby.

Research, share and find products near you with Google Shopper.

Tip #4. Take advantage of holiday savings with Google Offers
Before you hit main street for a shopping extravaganza, check out Google Offers for great deals on local places to eat, shop and play. Google Offers has teamed up with a number of great retailers this holiday season, making it easy to save while you shop. You can also find and buy great deals from Google Offers with the free Android app.

Tip #5. Simplify your online and offline shopping experience with Google Wallet
Save time and money by shopping with Google Wallet — a smart, virtual wallet that stores your payment cards, offers and more on your phone and online. When you shop with merchants that accept Google Wallet online just use your Google Wallet username and password to complete your purchase—there’s no need to pull out your credit card or enter your shipping address with every transaction. If you’re at the register at stores like American Eagle, Macy’s, Gap, Inc or any of our other merchant partners, take a minute to try the Google Wallet app, available on Nexus S 4G for Sprint, to tap, pay and save.

I hope these tips and Google tools help to make your shopping experience a little easier (and fun!) this Cyber Monday, and throughout the holiday season.

Posted by Stephanie Tilenius, Vice President of Commerce

(Cross-posted on the Commerce blog)

Read more