The Most Important Domain Factors That Determine Your Website Ranking In Search Engines

One of the most important things you need to do before you start the Search Engine Optimization (SEO) of your website is to understand and implement the domain factors that are associated with your website ranking in search engines. Without understanding them the search engine optimization process may not give the desired results and will become more of an attempt to shoot in the dark. Of course, the algorithm of Google used for ranking the websites is kept in secret, and yet the experience and opinion of many SEO specialists lead to discovering some relations between what your website is and what its ranking is taking into account certain keywords.

The factors that determine your website ranking in search engines can be divided in two categories – the ones related to the domain of your website and the ones related to the pages of your website.

Domain factors that determine your website ranking in search engines:

1) Using keywords in the domain name:

This factor is associated with the influence that keywords used in your domain name have in order to get a better ranking. There are different options:

  1. the keyword is used in the domain name (it is also important if the keyword is in the beginning, in the middle or in the end of your domain name);
  2. the keyword equals to the domain name;
  3. the keyword is used in the subdomain name;
  4. the keyword is used as an expansion of the domain;
  5. the keyword is used as a mixture of a domain name and domain expansion.

2) Using some hyperlinks and their authority (influence) over the ranking of your website in search engines:

The evaluation of this criteria includes the number of hyperlinks and their quality that point to your website domain. It is important for you to know that all links associated with your domain are taken into account. This factor includes several points:

  1. the amount of unique domains containing hyperlinks to your website (with an exact or partial anchor text);
  2. the authority (importance) of the domain (i.e. pagerank, mozrank, etc.);
  3. the amount of unique URLs to your website (dofollow and nofollow);
  4. if the theme of your website coincides with the themes of the websites you are creating links to;
  5. the amount of unique c-blocks of IP addresses, which link to your website;
  6. the variety of link types that point to your domain (for example forums, blogs, news websites);
  7. are there any links from reputable websites.

Some recent studies about the amount of dofollow links have proved that if a website has only a few nofollow link compared to the number of dofollow links it will probably achieve the exact opposite of a good ranking. Some SEO specialists say that Google actually finds it unnatural if a certain website has more dofollow than nofollow links.

3) Onpage domain factors that are not associated with your keyword:

There are also some other factors apart from keyword density and links that are important for the ranking of your website in search engines. Some of them are:

  1. domain name properties (the number of the letters, hyphens, etc); 
  2. uniqueness of the website content; 
  3. website updates; 
  4. bounce rate of the website; 
  5. summarized CTR evaluation from search engine results page (SERP); 
  6. domain registration date; 
  7. response speed of the domain; 
  8. the number of found 404 pages; 
  9. the quality of the other webstites located on the same C-block (this is the IP address of the host server); 
  10. time remaining until domain expire date.

The conclusion of most SEO specialists is that the length of your domain name is one of the key factors of your website ranking in search engines. In addition, it is better if you don't use any hyphens or digits in your domain name. Moreover, you must have in mind that the domains expiring in less than a year, get reduced scanning by Google and the indexing speed decreases significantly. The speed and the unique content of your website is also not to be underestimated.

4) Brand domain level:

This factor includes the elements of the domain that show its brand qualities. Some of them are:

  1. searches of the brand/domain;
  2. presence of the domain in news websites and social networks;
  3. presence of the domain in Wikipedia;
  4. presence of the website in Google places;
  5. official Facebook page of the website;
  6. official Twitter page of the website;
  7. official LinkedIn page of the website.

It is considered that the amount of shares and references of the domain in news websites and social media websites has a positive influence on its ranking in search engines. In addition, these shares and references lead to increasing of the website's traffic, which is also taken into account when it comes to website ranking.

Author Bio:
Rose Finchley' big love is technology and new gadgets. She currently works a part time job at and she is really happy because she has enough time to write new articles about technology.

How To Buy An Unavailable Domain?

What is an unavailable domain and how do you buy one? Very often, when you search for a domain name that you want you will find that someone already owns it. This is a very common occurrence, especially if you are looking for a .com domain name. Not only are many of these bought up for websites, many domain investors have gobbled up desirable .com domain names.

Just because a domain name is not immediately available, however, doesn't necessarily mean you cannot buy it. There are other ways to obtain it. Most domain registrars have a service where they help you obtain a domain name that's already owned. There is no guarantee that this will work, but if you really want a domain it's worth trying.

Domain Buy Service:

If you go to, for example, and search for a domain name you may find that it's already registered. In this case, GoDaddy will show you other options that may not be registered. They will also offer to help you obtain the domain for which you originally searched.

If you click on this option, you will see that they have a Domain Buy Service that currently costs $69.99 per domain plus commission. In exchange for this fee, GoDaddy will contact the domain's current owner and negotiate on your behalf. Naturally, it's in the domain registrar's interest to get the domain for you, as they will earn a commission on the sale (read this Namecheap review by Domain Raccoon for more services).

You should, however, only do this for a domain you really want and that has good earning potential. The cost of getting a domain in this manner can be substantial. You are not only paying the registrar for the service, but you don't know how much the current owner may want for the domain -- if he or she is even willing to sell it at all.

Domain Back Orders:

Another option is to back order the domain you want. In this case, you only have a chance to get this domain if the current owner does not renew it. Even then, you may have competition if other people have also back ordered it. In this case, it goes to auction and you will be able to bid against others.

When it comes to expired domains, you should also know that domains don't become available immediately after the expiration date. The current owner has a grace period of 40 days. During this time the owner can still renew it. This means that even if a domain is about to expire immediately, you will still have to wait more than a month before you have a chance to buy it.

Another way to get a domain that will soon expire is to register for a service such as This company and a few others like it will buy a name on your behalf as soon as it becomes available. You will have to pay them a fee, currently $69, and they will try to secure it for you. If others also want it, however, it will go to auction.

Using a service like Snapnames gives you a better chance of getting an expired domain than if you tried to register it yourself after it expires. Still, there is never a guarantee.

Contacting Domain Owners Directly:

Another way to get an unavailable domain name is to contact the owner directly. The owner may not respond to you at all. He or she may quote you a price higher than you're willing to pay. On the other hand, there's always a chance you will be lucky and find that the owner is willing to sell at a price you can afford.
If the domain has a website associated with it, you can often find the owner's contact information on the site. Keep in mind that if the site is well developed, this will probably drive up the domain's value. If there is no website, you can find contact info for the owner at Whois, unless the owner opted for domain privacy.

Author Bio:
Greg has been active in the domain registrar industry for almost a decade. He has bought and sold thousands of domains in various industries and frequently blogs about his experiences on registrars at .