Starting Your Facebook Page

Creating a facebook account
Facebook may seem like a big scary world, but it’s not. Facebook is one of the most popular social networking platforms out there (Twitter is up there, too) and a lot of people use it for a variety of reasons. If you want to get involved in this big world of social media, how do you get started? What can you do in order to make your Facebook profile the best that it can be? In this article, we’re going to check that out.

Sign up:

Signing up is easy. Back in the day, you used to have to have an .edu email address in order to sign up and join Facebook. Now, you can be anyone. Make sure that you sign up under the name that you want people to know you as, though. If it’s a nickname, if you use your middle name, whatever it is. There are some horror stories out there about people not being able to change their name once they signed up. Sign up with your valid email address, and you’re ready to go.

Set up your profile:

Being on Facebook is boring without a profile, so set yours up. You don’t have to share everything (for example, if you aren’t comfortable sharing your sexuality or your birthday on your profile, you don’t have to), but share some things. Add movies and books that you like. Post a picture; find a cover picture that you want to use. Set up your profile in such a way that you show who you are, that’s what social networking is for.

Another hint – if you’re married, are known by another name, or whatever, there is also an alternate name option. The name you put in there will show up next to your name when people check out your profile. Sweet!

Start finding friends:

If you have family and friends on Facebook, go looking for them. The search function makes this really easy. This will help you gain more likes and connections on the social network. You can also look for people who are in your address book by linking your email to Facebook temporarily so it can grab your contacts. You can also look up people in a variety of ways. Add them as friends, and ta-da! Another way to keep in touch with the people that you love.

A word from the wise- if you are one of those people that likes to find old friends, makes sure they were actually friends. I can’t tell you how many times that I’ve gotten Facebook requests from people who barely spoke to me or were mean to me while we were growing up. Facebook is for friends, and not for being nosy!

Hopefully this will help you get started on Facebook. It can seem intimidating at first, but as you get used to it, you are more likely to find people you know and make connections with people that you may not have seen for a long time. Happy Facebooking!

Author Bio:
Danny Smith loves Facebook for connecting with friends and also for promoting his business. When he’s not online, he likes surfing and you can find him sharing videos and pictures of his time on the waves on social media.


The Numbers Behind Facebook

Twenty percent of all Internet page views involve the social networking site Facebook. Females log on to the site far more often than males do, and North American women between the ages of 18 and 24 are the most active Facebook demographic of all, accounting for approximately five percent of all Facebook users or roughly 25 million accounts.

North America is rapidly moving toward Facebook saturation. It's been estimated that over half of all North Americans have Facebook accounts. Europeans are not far behind them: 27.5 percent of all Europeans have Facebook accounts. Yet North Americans and Europeans together account for less than 20 percent of the world's population, leaving the remaining 80 plus percent as a potential base for client expansion. If Facebook wants to keep expanding, it will have to specifically target more populous markets in Asia and South America.

Facebook's main source of revenue is still advertising. Two of its three biggest advertisers are Zynga and Electronic Arts, the companies behind several of Facebook's most popular games. Other top advertisers include Proctor & Gamble, AT&T, American Express, Microsoft, Groupon and Walmart.

What Drives Facebook Participation?

Facebook participation is mainly driven by gender and the demand for recreation.

Women on Facebook:

One of the typical female Facebook user's favorite activities is uploading photographs on to the website. Females upload and are tagged in well over twice ads many photographs as males. In an average year, women upload 347 photos while men only upload 179. The average female Facebook user is tagged in 73 photos while the average male Facebook user is only tagged in 35.

Games on Facebook:

Facebook offers services through which its account holders can buy virtual goods for games and to give as gifts to other users. In 2012, 27 million Facebook users bought virtual goods through the social networking site for a total expenditure of $810 million. All but five million of that amount was spent on virtual goods used in Facebook's most popular games.

Facebook's most active game programmer is Zynga with four out of the top ten most popular games: Cityville, Indiana Jones, Words With Friends, and Empires and Allies. Playdom (Garden of Time), Electronic Arts (The Sims), Double Down (Double Down Casino), Buffalo Studios (Bingo Blitz), Playtika (Slotomania) and Wooga (Diamond Dash) account for the other six.

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Facebook: Behind the Numbers!

Source: Great Business Schools Program Guide.