A long way home with help from Google Earth

In 1986, a five-year-old boy named Saroo Munshi Khan accidentally fell asleep on a stationary train in India. He woke up hours later, alone and in an unfamiliar place. This fateful train ride ripped Saroo away from his home and family. For more than a quarter century, he searched for them before finding his way back home with the help of Google Earth.

This incredible true story spans decades, miles and continents. If it weren’t for hope, determination and technology, Saroo would have remained forever lost.

On that day 27 years ago, Saroo and his 14-year-old brother, Guddu, were searching a train station for change to help support their family. Guddu wandered beyond the station and Saroo fell asleep on a stationary train waiting for his brother’s return. When he woke up, the train had left the station, separating Saroo from his home and family.

The train Saroo boarded was in Berhanpur, India, and he ended up 1,500 kilometers away, in Calcutta. For weeks, he survived on the streets. Eventually, he was taken into an orphanage, where he was adopted by the Brierleys, an Australian family. He moved across an ocean to the town of Hobart in Tasmania. At six years old, Saroo had a new family, home, country and name. Though Saroo Munshi Khan couldn’t find his home, Saroo Brierley never gave up the search.

In 2011, using vague memories and Google Earth imagery, Saroo identified his home town. Using the ruler feature in Google Earth, he mapped out a search radius by making an educated guess about how far he traveled by train. After countless hours of scouring this area of Google Earth imagery, he came upon a proverbial needle in a haystack. Saroo spotted one vague landmark that led him to the next, helping him unlock a five-year-old child’s memories. He eventually spotted a neighborhood, street and tin roof that looked familiar.

In Saroo's words, "It was just like being Superman. You are able to go over and take a photo mentally and ask, 'Does this match?' And when you say, 'No,' you keep on going and going and going."

In 2012, Saroo embarked on a trip from Australia back to Khandwa, India. Once he arrived, he shared his story with locals, who helped him find his way back home to his mother and surviving brother and sister. Twenty-six years after accidentally leaving home, he finally found his way back.
The Google Earth imagery that brought Saroo home.

Maps can affect our lives in many ways, big and small—but hopefully they always help us find our way. You can now read Saroo’s book, “A Long Way Home,” for a detailed account of his journey of survival and triumph against incredible odds. It celebrates the importance of never letting go of what drives the human spirit—hope.

How Can You Improve Your SEO Performance with Webmaster Tools


 Improve Your SEO Performance with Webmaster Tools
The best SEO company says that SEO experts should be familiar with different statistics that can help them enhance and optimize their strategies. One thing that can assist them in this regard is Webmaster Tools, a powerful set of tools especially meant for SEO specialists.

The greatest advantage of Webmaster Tools is that it allows you to view one or more sites from the Google angle.

It is necessary if you want a strong SEO impact. With the toolset, you can view your site in a way Google does. It gives you insights into the indexed pages of your site, the various links that are pointing to it, the most popular keywords etc.

Hence, a site that is active in Webmaster Tools has much better chances of being fully indexed and rank well as compared to the ones that are inactive in the toolset. You can also get other deeper insights from the tool set, which can be leveraged to get the best Search Engine Optimization benefits.

If you are not yet active in Google Webmaster Tools, let me tell you that it’s pretty simple. All you need to do is sign up for an account, login to the dashboard of Google Webmaster Tools and from there, add your website. You will then be asked to prove that the domain is yours. On the basis of your host, Google may offer to do the needful through an uncomplicated pop-up process that allows you to login and verify in a few steps.

The other options include getting a Google-provided meta tag to your homepage, followed by an HTML file upload to the root folder of your site, or confirming your ownership with the help of Google Analytics, if that is already installed in your website. It generally starts populating data within 24 to 48 hours.

Google Webmaster Tools Features:

The best SEO Company India says that once you are done with the site set up, its time to log in and make yourself familiar with the interface. The toolset, at its core, is all about metrics i.e. what’s getting indexed, linked and traffic.

The data you get should then be broken down in different ways to use it to formulate a plan regarding the steps you need to take to get your SEO campaign going.

The various Webmaster Tools metrics are:

Search queries:

It shows four metrics:

Impressions: It indicates the number of times a website is visited through a particular keyword. It, thus, helps you renew your web content with keywords of greater value.
Clicks: This shows the number of people who have taken action and clicked on your site in the search result.
CTR: This shows the number of users who have clicked on your website from the search results. If you find your number to be dissatisfactory, you can change your meta description to attract more traffic.
Middle position: This tells your exact rank for each keyword that you use. It helps you determine your performance and the impact you have on your traffic.

Keywords:

In order to understand how your keywords are performing, you need to click on the terms while being on the search query section. Studying the data for individual keywords informs you about the pages that are ranking for those keywords. This way, you not only understand your overall SEO achievements but also get to know about the different elements of your content campaign. 

Top Pages:

Within “Search Queries”, you get the opportunity to view “top pages”. This indicates content that gets the maximum number of impressions and clicks. It, thus, offers low hanging fruit opportunities you can easily capitalize on.

Page Level Strategy:

A site is structured in a way, so that each keyword points to a section of the website. Webmaster Tools enables you to identify ideal keywords for each of the sections. Once you get your keywords mapped, use them to rank tracking tool to find out extra data like competition and traffic.

Author statistics:

It allows you to tie in guest posts on other websites by linking to your Google + account. It can be easily accomplished by the “rel=author’ tag that is embedded as a link in particular write-ups. Your picture appears next to your content; and readers find it easier to read your other write-ups.

The best SEO company will always suggest you to use Google Webmaster Tools when developing an SEO strategy, as it offers you better opportunities and the perfect medium to determine the performance of your site.


Author Bio:
Sarmista Aun writes for a professional digital marketing company. She tries to guide all new online advertisers through her writings.

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What is a DDoS Attack?

A DDoS attack is designed to compromise the integrity of a website, allowing hackers to gain access to sensitive material such as banking, financial, and personal information. DDoS attacks are orchestrated by hackers who rely on vast networks of computer botnets which simultaneously attack a website. These attacks are hard to identify simply because of the sheer volume of information that passes through a website on any given day. Botnets mingle in with those information streams and keep attacking the website until they make a breach in its defenses. Most times a DDoS attack is not even recognized until it is too late to stop it. Often, the first sign of a DDoS attack is a slowdown in website speed and functionality, and by then the damage will already have been done. DDoS attacks are a serious problem that can cost companies millions of dollars and devastate a business’ customer base. However, with the help of a professional DDoS protection company, it is possible to guard your online business from such vicious attacks.


What is a DDoS Attack?

Created by the team at Prolexic Technologies.

Saying thank you to our Google Top Contributors

Every day, Google Top Contributors from around the world share their product expertise with people in Google’s official forums, from sharing helpful tips to answering burning user questions. Top Contributors not only help users directly, they champion user feedback, which gives our teams valuable insight on opportunities for improvement across various products. They contribute to 250 product communities in 26 different languages, and their expertise touches hundreds of millions of users each year. These Top Contributors are a critical part of the Google family and we brought many of them together at this year's Top Contributor Summit to say thank you.

Building on our first summit in 2011, we kicked off the second Top Contributor Summit last week near Google’s headquarters in Mountain View, Calif. Over three days, Top Contributors came together to discuss their favorite Google products, meet with our engineers and product managers, see demos of new products and collaborate with fellow Top Contributors.

Sebastian Miƛniakiewicz, Top Contributor in the Webmasters Polish forum, talks with Program Manager Oahn Nguyen and Map Maker Program Manager Nicole Drobeck

Top Contributors met with product managers and community managers to learn the latest about some of Google’s products, and had the unique opportunity to give their feedback directly to the product team. They also sat down with designers and support team members to discuss the long and short-term vision for various products. Multi-product Top Contributor Manny Barwin (known as “The C Man” in our forums) said, “what impressed me most was the interest taken in our feedback.”

Yogi Anand, Docs Top Contributor from Michigan, tries Google Glass

Top Contributors also got a sneak peek at recently released Google products. After hearing a presentation directly from the Google Glass team, each Top Contributor was given the opportunity to try Glass for themselves. AdWords Top Contributor Adam Briggs said, “I found the best part was being able to try out Glass; it's such an awesome product and I'm really looking forward to it becoming public."

We also put on several social events where the group was able to meet Googlers, chat with their fellow Top Contributors, and have a little fun!

Top Contributors play air hockey during a social event at the San Jose Convention Center
Photograph by Paciano Triunfo

We had a great time at the summit saying thanks to our Top Contributors for all they do for our users. If you’re interested in becoming a Top Contributor, get started by becoming active in your favorite Google product’s forum or learn more about the Top Contributor Program.

Top Contributors and Googlers show their excitement on campus
Photograph by Paciano Triunfo

Posted by Sarah Claxton Deming, Top Contributor Summit Organizer

The web is working for part-time businesses

Part-time businesses play an important role in our lives and in our economy. From the gardening mom who sells her plants, to the hobbyist antiques dealer, to the weekend wedding photographer, people everywhere are earning extra money while doing what they love.

Research released yesterday by The Internet Association shows that the web is powering American part-time businesses. Nine out of 10 part-time business owners rely on the Internet to conduct their business, and the impact is significant. Internet enabled part-time businesses employ 6.6 million people and contribute $141 billion to the U.S. GDP.

We're proud to play our part to support these business owners as they grow their businesses online. Technology is at its best when it makes lives easier—and every day, our products help businesses find new customers and publishers earn money from their content while running more efficiently. With the power of the web, businesses can build better lives for their families and strengthen our economy while doing what they love.



7 Shocking Stats & Trends About The Internet

Below is an Infographic on "7 Shocking Stats & Trends About The Internet"


7 Shocking Stats & Trends About The Internet

Infographic By: Staff.com

Work at Home Opportunities

Work at Home Opportunities
We all want to live financially secure which is why we tend to get more jobs than the usual. Sometimes, we have an 8 hour job and take up another shift at another job. But, there are other ways for you to earn money. These options are far less complicated and far better for your health than working 16 hours a day. The internet is a vast landscape full of opportunities. These opportunities come in varied sizes and shapes. One can even become a company owner by just working over the internet. Here are some of the home revenue opportunities you can get by working over the internet.

1. Web Marketer:

More and more businesses now use the internet to sell their products. This is the right time for you to brush up on your marketing skills and take this job to make more sales over the internet. The best thing about it is that you do not have to face the person in real time. You only persuade the person through chat or email which erases the complications brought by first impressions or physical attributes. Gone are the days when you feel awkward at talking in front of people. Aside from that, you are also compensated handsomely if you tend to reach your quota either on a weekly or monthly basis.

2. Blogging:

Another way of earning money with the use of the internet is through blogging. If you love to write about different things, then you need to set up your own blog site and start blogging. Publish your blogs and make sure that it is at the front page so that people can actually notice it. The more blogs you posts, the more people will read it. The more people reading your blogs, the more traffic it drives hence you get more money out of it since online ads will happily pay you for advertising their products. Just make sure that you have readable and high quality content. Never try to copy from anyone from the web.

Have a look at: 6 simple ways to earn money from home!

3. Home Based Business:

This may be the best option for you to earn more cash. Set up a home based business and start promoting it through the use of social networking sites. There are no restrictions to home based business. You save a hefty amount of money by putting up a website rather than establishing a store down the street. You also save even more money since you do not have to hire employees to work for you. You can sell different items or put them up for auction on different websites. The thing about home based business is that it needs to have proper attention and visibility. People need to know that you are in the business which is why marketing and promotion is the key factor to a successful home based business.

4. Online Job:

More and more people are catching up to the current trend of working online. There are millions of businesses and offices out there that outsource their workload to talented people all over the world. If you have the right skills for the job, take the opportunity to earn extra cash by improving your skills and dominate the marketplace for this type of workforce. It may seem competitive at first but if you have the right set of skills and the right amount of attitude, you can easily fly above the competition and earn more than a thousand dollars a month. You can even start your own team and get even more projects to work on and you get all the profits as the team leader. The best thing about it is that you only work at the comforts of your own home.

Image Credit: artur84




Author Bio:
Alice McLean is a writer at bestessays.com with background in history, sociology and internet marketing. Now she is writing her first book on internet marketing.