How Can You Improve Your SEO Performance with Webmaster Tools


 Improve Your SEO Performance with Webmaster Tools
The best SEO company says that SEO experts should be familiar with different statistics that can help them enhance and optimize their strategies. One thing that can assist them in this regard is Webmaster Tools, a powerful set of tools especially meant for SEO specialists.

The greatest advantage of Webmaster Tools is that it allows you to view one or more sites from the Google angle.

It is necessary if you want a strong SEO impact. With the toolset, you can view your site in a way Google does. It gives you insights into the indexed pages of your site, the various links that are pointing to it, the most popular keywords etc.

Hence, a site that is active in Webmaster Tools has much better chances of being fully indexed and rank well as compared to the ones that are inactive in the toolset. You can also get other deeper insights from the tool set, which can be leveraged to get the best Search Engine Optimization benefits.

If you are not yet active in Google Webmaster Tools, let me tell you that it’s pretty simple. All you need to do is sign up for an account, login to the dashboard of Google Webmaster Tools and from there, add your website. You will then be asked to prove that the domain is yours. On the basis of your host, Google may offer to do the needful through an uncomplicated pop-up process that allows you to login and verify in a few steps.

The other options include getting a Google-provided meta tag to your homepage, followed by an HTML file upload to the root folder of your site, or confirming your ownership with the help of Google Analytics, if that is already installed in your website. It generally starts populating data within 24 to 48 hours.

Google Webmaster Tools Features:

The best SEO Company India says that once you are done with the site set up, its time to log in and make yourself familiar with the interface. The toolset, at its core, is all about metrics i.e. what’s getting indexed, linked and traffic.

The data you get should then be broken down in different ways to use it to formulate a plan regarding the steps you need to take to get your SEO campaign going.

The various Webmaster Tools metrics are:

Search queries:

It shows four metrics:

Impressions: It indicates the number of times a website is visited through a particular keyword. It, thus, helps you renew your web content with keywords of greater value.
Clicks: This shows the number of people who have taken action and clicked on your site in the search result.
CTR: This shows the number of users who have clicked on your website from the search results. If you find your number to be dissatisfactory, you can change your meta description to attract more traffic.
Middle position: This tells your exact rank for each keyword that you use. It helps you determine your performance and the impact you have on your traffic.

Keywords:

In order to understand how your keywords are performing, you need to click on the terms while being on the search query section. Studying the data for individual keywords informs you about the pages that are ranking for those keywords. This way, you not only understand your overall SEO achievements but also get to know about the different elements of your content campaign. 

Top Pages:

Within “Search Queries”, you get the opportunity to view “top pages”. This indicates content that gets the maximum number of impressions and clicks. It, thus, offers low hanging fruit opportunities you can easily capitalize on.

Page Level Strategy:

A site is structured in a way, so that each keyword points to a section of the website. Webmaster Tools enables you to identify ideal keywords for each of the sections. Once you get your keywords mapped, use them to rank tracking tool to find out extra data like competition and traffic.

Author statistics:

It allows you to tie in guest posts on other websites by linking to your Google + account. It can be easily accomplished by the “rel=author’ tag that is embedded as a link in particular write-ups. Your picture appears next to your content; and readers find it easier to read your other write-ups.

The best SEO company will always suggest you to use Google Webmaster Tools when developing an SEO strategy, as it offers you better opportunities and the perfect medium to determine the performance of your site.


Author Bio:
Sarmista Aun writes for a professional digital marketing company. She tries to guide all new online advertisers through her writings.

4 Methods Of Increasing Your Blog’s Domain Authority

Increasing Your Blog’s Domain Authority
The day-to-day activity and lifestyle of people across the world have undergone major changes due to the several breakthroughs in technology that have taken place over time. Now, people have grown used to relying heavily on high-tech gadgets. These days, it is almost unthinkable to survive without using tools like internet, laptop, computers, tablets and mobiles phones. Computers and internet have especially become an indispensible part of people’s lives with answers to almost all questions that arise in the minds of people available there. Companies and business firms have also realized the need to take advantage of the internet and thus, e-commerce and online marketing have become an integral part of the marketing strategies of businesses. Website content writing is another essential part of online marketing which helps attract visitors.

It is extremely important to make sure that the company website is attractive for which the content that is written for it must be magnetic. It has to be short, crisp and precise. These days, blogging has become a major aspect of content writing for the generation of public interest in the various services and products offered by a company. There are lots of people who are into blogging. Many of them create blogs as a hobby while it is also used as a major tool for the promotion of businesses. Most companies have resorted to blogging and also acquire assistance from outsourcing companies so that the blogs are to the point and achieve the desired results.

Blogging is like an art and for the proper utilization of blogs to expand the business, there are certain rules to be followed so that traffic is built, domain authority of the blog is increased and customers are attracted. I have given here 4 useful and basic ways to increase your blog visibility which have been pretty useful for me. I am sure these will work for you as well.

  1. Target and make a database of groups of audience who will be able to share your website with others. Remember internet is a boon for sharing information with just some clicks. Thus, if you can target a group who can be persuaded to share your website and blog to other users, there’s nothing like it. However, make sure that the website content writing of the blog is compelling and interesting enough for them to talk about it and share it. Then, the audience will share your blog and blog posts with different websites like social media sites, forums and even other blogs. For best results, target those people who are quite active on Twitter, Facebook and other such social media sites. This is also applicable for those people who have their own personal blogs.
  2. Writing the blog itself is an extremely smart idea. The blog should be informative and interesting. I used to write press releases to discuss my products and highlight their advantages and usefulness. In fact, you can write articles on the benefits associated with specific products and even provide weekly or daily titbits, tips and other information. The blog should also be SEO-friendly and you can do this by utilising Search Engine Optimization. It is a hugely popular business strategy that drives huge traffic to websites. Full advantage of SEO services should be taken to develop a strong connection between blogging and online business.
  3. Social media networking sites are extremely popular these days. Almost every other person, whether young or old, is hooked to this internet phenomenon. Take advantage of this and try to tap this huge crowd. Open a business account in these sites and attract these people to link them back to the main website or blog. Post meaningful comments on other forums and posts of people. Promote your blogs in the sites as advertisements; while promoting, you must make sure the account has useful information.
  4. Remember, more the merrier; so your website should be submitted to multiple website directories and search engines like Google, Yahoo, CanLink, Rankin Directory and Buzzle. The target should be industry-specific ones as their primary subject matter will coincide with the subject matter of your website.

In website content writing, it is of primary importance to use titles that are keyword-rich as this will help maximise the rank of your listing. So happy blogging!

Image Credit: dan.





Author Bio:
Sarmista Aun is expertise in web content writing. She contributes excellent content on digital marketing.

Blogging Tools For Keyword Research

When it comes to SEO optimization, one of the most valuable and important elements is the so-called keyword research. Search marketing field is often considered as very hazardous, since the competition is merciless and if you want to be up-to-date you are supposed to optimize your business blog or website constantly. Today, unlike the traditional way of advertising, SEO optimization has become something more than just attracting new visitors to your website and trying to sell your products. It is about attracting the right customers. This way you are able to target your clients and learn more about them. Keyword Research Tools give you this opportunity. You are able to respond to the constantly changing market conditions and offer products and services that the average web searcher is seeking. So here are some of the most useful keyword research tools.

Google Search box dropdown:


Google Search box dropdown
This is one of the most under-used keyword research tools. When you start typing, Google will show you the most common phrases that are currently popular with web searchers. In fact, this is what differentiates this tool from the other ones. Although it does not give you a specific information about the value of the particular keyword you are suggesting, it immediately gives you the data that's currently popular with users.

Keyword Spy:

This tool is one of the most comprehensive ones in our list, since it gives you plenty of useful information for free. Except for keywords, it offers a lot of additional data, suggests similar keywords and misspelling. And if you want to get even more information, you can get the paid version of the tool.

Bing Keyword Research Tool:

Although Google is the biggest and the most popular search engine, it is not the only one. Bing's most famous keyword research tool offers serving up suggestions, based on language, country and even region. This can be very useful for targeting your market and finding the right group of customers.

Word Tracker Keyword Questions:


Word Tracker Keyword Questions
This tool gives you the opportunity to see the questions that web searchers have asked using your keywords. This can be extremely useful when writing your website content since it gives you data about the type of information your potential visitors would like to learn more about. You can write articles that answer these questions. However, sometimes the suggestions, that this keyword research tool gives, are a bit messy. However, you will be able to get the essence.

Ubbersuggest:

If you want to get the suggestions from the Google search box, Ubersuggest is the best solution for you. It will go out and get these suggestions for you, giving you the opportunity to choose from image search, web search etc.

Yahoo Clues:


Yahoo Clues, Google search results
This tool allows you to get some specific information based on demographic researches, age etc. You can find out whether your services or products attract more women or men. Also, you will be able to understand the specific age group, interested in your products.

Keyword Research Tools are the basis of the entire SEO optimization of your website. They give you the chance to stand out from the competition and take advantage of the great marketing opportunities that Internet advertising gives you.






Author Bio:
Rose Finchley is passionate freelance blogger and writer. She works as a manager of Top Domestic Cleaners and she loves her job because she learn new things everyday. In her spare time she loves to take long walks.

On-Site Optimization Checklist: Driving Traffic To Your Website


On-Site Optimization Checklist
If you are in need of increasing traffic to your website and improve your ranking then on-site optimization checklist will definitely help you out. The main theme of making a website is to meet your necessary business goals so for that it is very important to make each and every web page to be search engine friendly.

For optimizing your website it is necessary to include your targeted keywords on every webpage. But you should be aware that you should not stuff the keywords and make them look like it occurs naturally. If you are trying to get better ranking with more number of keywords, then it is better to split your content into different web pages as it helps in creating page focus.

If the keywords which you chosen got clicked and if your website got indexed on the first page of the search engine then don’t do anything and remain the page as such. But try to update your resources or content constantly that is relevant to your niche. Always try to create content that are eye-catchy to the audience so that it gets loved by search engine naturally.

Now, let’s see some tips that make your web page to get optimized perfectly. All the factors together will definitely make improvements in your search engine ranking. Following are few checklists which I have come across while doing SEO services to my own website. I would like to discuss few with you,



Checklists for web page content:

  • Target your keywords on the title of every page.
  • Also try to target keywords on the sub headings of the page.
  • Keep the targeted audience in your mind while choosing keywords.
  • Make your content simple and attractive for a minimum of 500 words that should be fresh and rich in quality.
  • Don’t stuff keywords onto the content, it may be considered as spammy. Make your keyword density to be from 3-10 times that of your page content.
  • Be sure to check for grammatical or spelling mistakes since it may make your site degraded from the quality of page and search ranking.
  • Incorporate your webpage with attractive images and simple graphics as it helps gaining better search results.
  • Provide social media buttons so that visitors will like to share your stuff elsewhere that makes you get more popular.
  • Include the links of your social media profiles, user reviews and the best comments. It helps in making your page to be active always and the communication medium through social media will surely help you in scoring higher ranking.

Checklist for out-of-sight factors:

  • Include your best keyword on the URL of your webpage.
  • Make sure to provide a unique title tag that contains of maximum 70 characters.
  • Nowadays search engine is not considering much about meta tags and descriptions but it is the one that appears on the search results on the search engine that makes the visitors to click on your link.
  • So, provide good and attractive content on meta tags that is perfectly relevant to your business.
  • Also provide targeted keywords for the image alt text.
  • Make your website to gain links and resources that is related to your niche.

Final thoughts:

That’s all about the on-site checklists. Yet there are several other things to be taken care for optimizing your website but these are the top things that are to be cared first. I hope these will result in better optimization of your web pages leading to a better search engine ranking.





Author Bio:
Amy Jasmine is an SEO professional who is also a web enthusiast. She’s also writes content for renowned internet marketing company. Apart from that she loves blogging and crazy on surfing for innovative and exciting stuff about SEO.

Types Of Backlinks That Google Hate

Types Of Backlinks That Google Hate
Nowadays, No one in this world would exist without knowing Google. Today, everyone make use of the search engine to fulfill their needs. Every SEO services are running behind it to know its latest updates in order to make the website available on the top of the search engine as the Google often update its link schemes in order to stop the spam. The peoples who know well about the SEO would have known about backlinks which plays the major role in making the website fly high in Google. The most important thing that should be marked in SEO is “SEO tactics will always get re-energized”, so some of the link building techniques must be updated often in order to build the links in the way that Google recommends. Below is the list of backlinks that Google hates from a website,

Get avoided from paid links:

Backlinks should be obtained naturally; it should not be attained by buying or selling the links in order to share the page rank as this provides the great chance to cause negative result for the website’s in search results.

Don’t prefer too much link exchanges:

Exchanging links with other websites is a common thing that most of the SEO services follow. If the cross links are excessive, then Google might think the backlinks as unnatural and may even make your website to be penalized while updates.

No bulk guest posts:

Alright, getting links through guest posting is a perfect white hat technique, but just keep in mind, don’t do too much guest posts. Try to contribute your articles, if it is in high quality.

Avoid automated services:

Don’t make use of the tools and services that provide hundreds of backlinks at a time, always remember automated works may sometimes provide error and in result may make your website to be banned from search engine.

No follow attribute for text ads:

If you are interested or tend to avail text ads on other websites, make sure it is in rel=nofollow attribute, as if it is available as other types of attributes, Google may consider it as unnatural backlink. Be sure, as it might later generate penalty for your website.

Avoid optimizing the keyword as an anchor text:

Don’t optimize your direct keyword using anchor texts as it might insist the Google’s spam algorithm to look at your website.

Don’t build links in low quality sites:

Avoid building links in low quality directory and bookmarking sites as these links will not help greatly in improving Google’s ranking.

Get rid from forum signatures:

Most of the forums make use of the tools that automatically generate signature links to the website. Avoid these kinds of links as these are considered as artificial links.

These are some of the strategies that you need to consider while building backlinks to a website. Always keep track of latest techniques in order to use ethical tactics that pumps the website to the top in search engine result page.

Image Credit: Stuart Miles.




Author Bio:
Layla Poppins is a professional content writer in Edinburgh SEO services. She is very much interested in ghostwriting, web content, EBooks and SEO articles. Writing content is not simply her job, it’s her craze and she breathes for it!

The Most Important Domain Factors That Determine Your Website Ranking In Search Engines


One of the most important things you need to do before you start the Search Engine Optimization (SEO) of your website is to understand and implement the domain factors that are associated with your website ranking in search engines. Without understanding them the search engine optimization process may not give the desired results and will become more of an attempt to shoot in the dark. Of course, the algorithm of Google used for ranking the websites is kept in secret, and yet the experience and opinion of many SEO specialists lead to discovering some relations between what your website is and what its ranking is taking into account certain keywords.

The factors that determine your website ranking in search engines can be divided in two categories – the ones related to the domain of your website and the ones related to the pages of your website.



Domain factors that determine your website ranking in search engines:


1) Using keywords in the domain name:

This factor is associated with the influence that keywords used in your domain name have in order to get a better ranking. There are different options:


  1. the keyword is used in the domain name (it is also important if the keyword is in the beginning, in the middle or in the end of your domain name);
  2. the keyword equals to the domain name;
  3. the keyword is used in the subdomain name;
  4. the keyword is used as an expansion of the domain;
  5. the keyword is used as a mixture of a domain name and domain expansion.


2) Using some hyperlinks and their authority (influence) over the ranking of your website in search engines:

The evaluation of this criteria includes the number of hyperlinks and their quality that point to your website domain. It is important for you to know that all links associated with your domain are taken into account. This factor includes several points:

  1. the amount of unique domains containing hyperlinks to your website (with an exact or partial anchor text);
  2. the authority (importance) of the domain (i.e. pagerank, mozrank, etc.);
  3. the amount of unique URLs to your website (dofollow and nofollow);
  4. if the theme of your website coincides with the themes of the websites you are creating links to;
  5. the amount of unique c-blocks of IP addresses, which link to your website;
  6. the variety of link types that point to your domain (for example forums, blogs, news websites);
  7. are there any links from reputable websites.

Some recent studies about the amount of dofollow links have proved that if a website has only a few nofollow link compared to the number of dofollow links it will probably achieve the exact opposite of a good ranking. Some SEO specialists say that Google actually finds it unnatural if a certain website has more dofollow than nofollow links.

3) Onpage domain factors that are not associated with your keyword:

There are also some other factors apart from keyword density and links that are important for the ranking of your website in search engines. Some of them are:

  1. domain name properties (the number of the letters, hyphens, etc); 
  2. uniqueness of the website content; 
  3. website updates; 
  4. bounce rate of the website; 
  5. summarized CTR evaluation from search engine results page (SERP); 
  6. domain registration date; 
  7. response speed of the domain; 
  8. the number of found 404 pages; 
  9. the quality of the other webstites located on the same C-block (this is the IP address of the host server); 
  10. time remaining until domain expire date.

The conclusion of most SEO specialists is that the length of your domain name is one of the key factors of your website ranking in search engines. In addition, it is better if you don't use any hyphens or digits in your domain name. Moreover, you must have in mind that the domains expiring in less than a year, get reduced scanning by Google and the indexing speed decreases significantly. The speed and the unique content of your website is also not to be underestimated.

4) Brand domain level:

This factor includes the elements of the domain that show its brand qualities. Some of them are:

  1. searches of the brand/domain;
  2. presence of the domain in news websites and social networks;
  3. presence of the domain in Wikipedia;
  4. presence of the website in Google places;
  5. official Facebook page of the website;
  6. official Twitter page of the website;
  7. official LinkedIn page of the website.

It is considered that the amount of shares and references of the domain in news websites and social media websites has a positive influence on its ranking in search engines. In addition, these shares and references lead to increasing of the website's traffic, which is also taken into account when it comes to website ranking.



Author Bio:
Rose Finchley' big love is technology and new gadgets. She currently works a part time job at http://www.binarytribune.com/japan-binary-options-brokers and she is really happy because she has enough time to write new articles about technology.

Tips on On-Page Optimization For Your Website/Blog


In the competitive digital world of websites, competing for the first page of Google is now at the top of everyone’s agenda.

On-page optimization for your website is vital from day one to ensure that your website is up to Google’s standards even if you are not considering investing in an SEO agency to help you.

Creative marketing agency Reflect Digital, have created an easy to follow infographic to assist you with your on-page optimsation.




Right click the infographic below and open it in new tab for better view!

On-page optimisation for website/blog to rank higher on google search result

Infographic designed and created by Reflect Digital.

6 White Hat SEO Tactics


6 White Hat SEO Tactics
Img.Credit: freedigitalphotos
White hat SEO tactics work refer to Website optimization for search engines. They are a set of strategies that you or a online sales site should be used to achieve a better position in Google. They are called White Hat tactics they are allowed by Google because they do not try to trick your tracking system:

Using Keywords:

The use of keywords can be a good for White Hat tactics, depending on how you use it. Be sure to use keywords in titles, descriptions, image tags, etc. On the other hand, a good analysis of SEO keywords should be priority before anything else to create a website.

Invite a Blogger:

Invite a blogger to write for you is another White Hat method consisting contact with him, probably in your niche market, offering to write articles on your blog where you mention your website. Usually some kind should be agreed incentive payment or exchange for these links.

Create External Links:

Getting external links is always an important goal in SEO. Creating links to your own site is easy, but Google is not impressed by your ability to do this because there is no vote in the matter. You better come from reputable sources (or PR-Page Rank), and whose content is related to your website.

Watch the Internal Links:

Make sure you make full use of internal links whenever possible relevant content linking between different parts of your site. This extends the link juice into your site and also helps Google to identify your content and keywords that relate to the page. This also keeps people on your site longer and reduces the bounce, which is another factor influencing the ranking of Google.

Comment on Blogs:

Make comments on blogs may be considered abusive depending on how you use it. To be a white hat SEO tactics, you should not comment without reading the content, simply leave a link. You'll get much more if you select relevant blogs, if you are aware of their new updates, and if you leave good comments (even omitting key palabas Rich Text for your link) that stimulate the traffic back to your site.

Generates Content Quality:

Quality content is the best tactic in SEO white hat. Google loves fresh content updated. Google loves to see fresh content and good quality to put on the top of the search results (SERP's), this also can draw the attention of other webmasters want to link your content, or share it on Social Networks.




Author Bio:
Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This website development company offers a wide range of iPhone application development and SEO Services.

What The Changes In Google Panda Mean For Your Website


What The Changes In Google Panda Mean For Your Website

Google is always going through some changes. The fact is that most of the changes do not mean that much to the average website. They are made simply to fine tune the search engine in the way it is providing the most useful results to the people using the site. Of course, the latest changes in Google Panda have meant a lot more to different websites.

It is the reason why it is important to get the best help in understanding the changes and making the necessary changes to your site so you are getting the best results.

With more than 24 updates to Google Panda so far, you will need the help of the experts in a London SEO agency to navigate the best way to keep up. You will also need to make sure that you are investing in the right kind of link building.

Additionally, you will need to make sure that you are able to use the Google online tools correctly so that you are getting the results you are looking for even with the changes to Panda. This will allow you to have the most successful website for your money.

Hiring the Right London SEO Agency

The London SEO agency understands all of the updates to Google Panda. They make it their business to stay up with all of the latest updates so that they will be able to provide the kind of assistance you need to have the most successful website.

They can provide the assistance necessary to make sure that you are have the right content on site and off site so that you are getting the kind of traffic that your site needs.

Proper Link Building for Your Site

One of the biggest things that Panda was created to prevent was the trend of mass link building. Websites were literally creating hundreds of new links to their sites every day in mass marketing schemes. This took advantage of the search engine algorithms that looked past unnatural link building and ranked simply based on the number of links that were dedicated to the website itself.

Today, it is necessary to make sure that only natural links are being produced in a manner that will not attract the attention of Panda.

Proper Usage of Google Online Tools

Google online tools help you to create the best site for more traffic. You can use these tools to make sure you do not have any unnatural links leading back to your site. If there are, you will be able to identify what they are and eliminate them. Make sure you are using these tools often so that you are able to stay in line with the requirements from Google Panda and you will be able to get the best results from your site.

As you are following this advice, you will realize that Google Panda is not such a scary thing after all. It is actually something that can be effectively used in more ways than you more than likely thought before. Your website will become profitable while others slowly fade away from the picture of your respective industry.




Author Bio:
This article was written by Glenn. Glenn has been a content writer for a number of years and has enjoyed personally working for a London SEO agency himself. He also enjoys writing about such topics as relationships, finance, business development and SEO marketing.

How to Get your Blog Noticed?

Now, you have put up a very nice blog. But how do you tell the world about your blog?

One of the way is to email your friends, relatives, colleagues and whoever in your contacts asking them to read your blog. But that is only within and limited to your circle of friends, how about those that don't know you? Wouldn't it be good to have strangers to read your blog and find it interesting?

Just involve in the below activities to get your blog noticed by the world:


1.)  Ping to Blog Search Engines to tell them about your new post. You can ping to either one of these FREE pinger services:
2.) Digg your own article/post if you think others might find it useful and interesting.

3.) Build a network of friends via online communities and forums such as:
4.) Sign up with social media sites like
Make friends and start giving flattering remark for sites that you find newsworthy.

5.) Submit your Blog URL to Blog Directories or Networks.

Some of the most popular blog directories based on their visibility on the search engine are as follows:

S.No
Name of the Blog Directory
Google PR
1.
7
2.
6
3.
6
4.
6
5.
6
6.
5
7.
5
8.
5
9.
5
10.
5
11.
4
12.
4
13.
4
14.
4
15.
4
16.
4
17.
3
18.
3
19.
2
20.
2


6.) Visit other blogs of similar topics/subjects. Place valid and sincere comments where appropriate and leave behind your blog URL.

7.) Link exchange with other blogs that similar to yours.

8.) Have unique outlook or theme for your blog, differentiate yourself from others to create the special impression to first time visitors.

9.) Promote your blog with signature link - use your blog URL as your email signature whenever/wherever appropriate.

If you are regular in the above activities iam sure that your blog will soon get engaged with tons of visitors.

Get On Top Of Google


Get On Top Of Google

This article is to give you a very basic understanding of search engine optimisation and what it actually means to get your business on page one of Google.

Google is the ultimate way that businesses can find new clients and for new clients to find businesses. Let us say for example that you are a plumber in Cheadle and when someone types in the query ‘Cheadle plumber’ or any other variation to this, you want to make sure that your business is listed on page one. This is because if your site is appearing on page two, three, four and so on, you stand very little chance of finding any new clients as less than 15% of searches go beyond page one. Search engine optimisation is all about getting you on page one.

You might be asking yourself the question what did other businesses do to get on page one whereas other businesses are appearing on page five? Are the plumbers on page one better at plumbing than those on page five? The answer to this is no, but what has most likely to have happened is that the businesses that you find on page one have implemented what we call a search engine optimisation or SEO campaign.

Now there are a lot of factors that go into SEO and getting onto page one, but I will not be able to cover them all in one single article. But I will go over some of the basics. Firstly your website needs to be optimised for Google. When it comes to a website, there are certain things that Google will look for. This will include page titles, use of keywords and a good description tag. These are the basic areas that need to be covered and are quite straight forward.

Recommended: Blogging Tools For Keyword Research!

There are some things that people tend to forget about and the main one is the importance of content on your website. You need to be engaging the viewers of your website. Your content needs to be relevant to what they are looking for. Google has actually started paying attention to various metrics on your website such as how many times people comes to your website and leave without going onto a second page. This is known as bounce rate, and if yours is high then it will prove more challenging for you to rank on page one.

So let us say that someone has typed in ‘plumber Cheadle’ and they visit your website but 70% of people do not go past page one; this means your website is not really relevant for that particular keyword that you are hoping to rank for. As a result of this, Google will push your website further towards the back. Your website needs to be highly relevant and it needs to be compelling. You need users to come to your website, read one page and to visit as many other pages as possible. My message to you is to content and to add it constantly.

The next part is all about building links to your website and your content should hopefully be good enough where users will be linking back to you from their website. Link building is what will tell Google just how important your website is. If you have a lot of other websites linking back to you, your website will be considered highly relevant and Google pays attention to this.

It is also very important that you are in the social media game. This means that you have accounts with Facebook, Twitter, Pinterest, etc and you are frequently using these sites as well. Google is taking all of this data to generate information on businesses and in particular which businesses are relevant for particular searches. If you are not utilising these free services then you really need to as the impact on your SEO campaign can be dramatic.

What does it actually means to be on page one?

             Well just imagine potentially hundreds or even thousands of free leads every single month. The businesses that are listed on page one of the organic listings are receiving free traffic. Just imagine a high traffic key phrases that is driving potential customers to your site and remember you do not have to pay for this traffic. In the long term you are generating more leads, more business and more revenue than any of your competition on page two and beyond.

This was just a sample article covering SEO and the essential key elements that you must take on board if your aim is to be on the first page of Google and to also stay there.




Author Bio:
              Sadhiv Mahandru has been developing websites and optimising them for over a decade. Specialising in Search Engine Optimisation Manchester and provides a high quality service throughout the UK. You can read a lot more about SEO, Link Building and Social Media by reading my personal blog which is frequently updated.

Tips To Optimize Your Blog For Better SEO

Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results.  Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization  (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

 Optimize the below three for better SEO:
  • Meta Tags
  • Navigational  links
  • Rich Content

Meta Tags:

Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

Meta Title,
The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes.

Meta Description,
Depending on the search engine, this will be displayed along with the title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

Meta Keyword,
It is important to choose the best keyword to get on top of google. You can check our article on "Blogging Tools For Keyword Research"  for some best online tool to get the top keywords for your articles.

Navigational  links:

             At the right or at the bottom, but not on the left, of the page.  When the search engines "read" your site, they read from the top left to the bottom right.  Search engines place an emphasis on the first 100 words or text on the site.  You do not want these words to be navigational links or Javascript.  Ideally, you want to have your heading tags with your keywords in the beginning of your page.  This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.


Rich Content:

             The more content you have on your site the more likely someone is to find what they're looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don't have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.

The Three Best Website Traffic Sources

Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site.


This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.

Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.

However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.
Fact: "Good Traffic" equals "Targeted Traffic!
That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.

Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.

Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.

So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.

To my knowledge, only three ways exist to get a link to your site:
  • Buy it
  • Voodoo it
  • Grow it

** Buy Links** 

Buying links actually rates the fastest way to get traffic to your website.

You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.

You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.

You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.

** Linking "VoodDoo" **

Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.

You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.

Depending on the intensity of competition in a specific market and the fact that search engines change their rules frequently, pursuing search engine links this way can quickly turn into the online equivalent of Alice chasing the rabbit down the hole.

** Grow Links ** 

I personally prefer this method to get links to my websites: growing them.

The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.

One way to do this is simply to exchange links with another site which targets the same audience as your site.

You can manage this process manually or use one of the many software packages that will mange the process for you.

A search on Google for "reciprocal link manager software" yields a good start.

The easiest way to grow a link is through using articles other people post on their websites which link back to your website.

The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.

In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow links by publishing articles online.

Blogs:
Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.

The links in these articles can point directly back to your website.

Article Directories:
Submit your articles on the Article Directories.

They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers searching for content.

OPS (Other People's Sites):
Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.

Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.

Ezines:
By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."

Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.

**Final Thoughts**

Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.

Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.



Author Bio:
             Jim Edwards is a syndicated newspaper columnist and co-author of an amazing program that teaches you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... without spending a dime on advertising! Click Here.